Branding for Educational Nonprofit
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and individualal responsibilities
I',m the Art Director at Education Week which is a nonprofit media organisation based in Bethesda, Maryland. We have a 35-year history of serving the nation’s pre-K-12 programmakers, educators, investigationers, and other influencers with independent and wonderfully respected journalism, investigation, and data. Our work engages readers with expressive news, meaningful analysis, and distinctive exprogramatory and investigative journalism athwart digital, print, and scattered platforms and through live and potential events. Our commission is to obey as an certain rise for news, information, analysis, and services innate to drive nice changes in pre-K-12 program and practice.
Desired goal
What issue was the provider supposed to deal with?
DeSantis Breindel?We needed expressive help in unifying our running brand messaging and brand awareness as it is deployed in the revamp of our website--edweek.org and athwart all of our brand materials (e.g. marketing, interactions, and collective media) bringing a visual and oral cohesion to our work.
What were your objectives for this project?
To clarify and plainly adjoin the Education Week conquer brand and to increase fidelity and confide among our hearers. We also wanted to increase brand awareness among the range of other products and services that carry the Education Week brand such as EdWeek Market Brief, EdWeek Top School Jobs, EdWeek Marketing Solutions, and the EdWeek Research Center.
Provided solution
What were the reasons for choosing DeSantis Breindel?
We began with a single Google search, but then our Editor in Chief touched base with a friend in the media business. That friend gave us a brief list of wonderfully recommended agencies in the field. We did our due diligence in vetting that brief list and determined to move advanced with DeSantis Breindel.
Please give as much detail as practicable owing the work done
We began with an initial kick-off meeting with certain stakeholders.They helped us finalize questions for a brand scan that we were almost to field out to a non Education Week hearers to measure brand awareness. We then bombarded them with a huge quantity of materials to review, some of which included existing client investigation. The conducted a competitive audit of 6 of our top competitors.
They synthesized and analyzed solid quantitys of investigation precedently coming back to present their findings and hold an service ",brand positioning", workshop with representatives from almost see section of Education Week. They synthesized those findings further and later returned with a careful brand strategy recommendation which included positioning, pillars, and individualality. The also worked with us to educe a core messaging platform along with messaging for most of our sub brands.
The second phase of their work included a new new logo design, along with recommended treatments for our sub brand logos. They recommended a complete design speech for Education Week (e.g. hue palette, typography, photography, iconography, and specimen mocks of how the brand would come to life in other indirect). They worked closely with inner stakeholders to educe a organisation brand book and phraseology lead that met our needs.
Were there any dedicated directors or teams that you worked with?
I worked most closely with their project director, Laura Mulcahey, who was the most organized, grateful, and answering individual I have ever met in my life. She was really astounding. I also worked closely with three of their brand strategists (Leyah Farber, Emmy Jedras, and Shelley Whiddon) who were all incredibly talented and wonderfully skilled individuals. We really were in awe of just how keen and complete this cluster was. We hit the jackpot in the strategy section. We worked closely with their picturesque designer, Clinton Clarke, who also was extremely answering and talented.
Results accomplishd
What results did you accomplish unitedly with DeSantis Breindel?
Everyone within the organisation loves the new branding and is really excited to see it befit outer facing. Though we are quiet knee-deep in the trenches of a total digital overhaul which will include a complete revamp of edweek.org, we have slowly been trickling out the new brand via collective media, e-newsletters, and other indirect and our hearers seems to love it.
How do you rate the interaction and interaction with DeSantis Breindel?
We had weekly phone calls which were conducted by their project director. We were using an outside project treatment firm to keep not just this, but our complete digital transformation project on track and DeSantis was more than ready to work with that organisation. DeSantis would update the Gantt charts on a weekly basis. Again, their project director was super answering and very kind, which made what could have been a very stressful project, go excellently smoothly.
What precisely do you attend to be the key specialty of DeSantis Breindel?
So many things! It',s hard to just pick one. I was very impressed with their commitment and desire to do the job well. Numerous times they went outside of the degoodd aim of the project and I would get nervous and ask them if there would be any additional cost owing of it.
They believed in transparency and frequently assured me they would never direct extra without leading letting us know that something was out of aim. They were always ready to go the extra mile, which sometimes meant going out of the degoodd aim of the project owing they felt powerfully that they couldn',t skip steps and felt a powerful desire to do things well.
What should be done better, if there are any desired improvements?
The initial RFP was done fast and had a few typos. Within the RFP, we had asked a few questions of them and didn',t get them answered on the leading circular, but with a pliant prodding they were eventually answered. Fortunately, we didn',t rule them out based on that soon experience. They are a phenomenal agency to work with.
