About DiMassimo Goldstein Branding company in New York, United States
Simple because complexity frustrates action and simple satisfies.
We combine the findings of behavioral economics/behavioral science evolutionary and positive psychology mobile interventions persuasion design brand response marketing crm and decades of A/B-split testing and optimizations into an integrated practice of behavior change marketing.
Branding for Behavior Change is different. Behavior change isnt mere preference. Behavior change marketing is the long road.
Designing for Behavior Change is different.
Advertising for Behavior Change is different. Membership. Community. Habit. Ritual. Bonding. Devotion. Advertising for behavior change is a specialization and a wonderful path to relevance impact and legacy for marketers entrepreneurs and leaders today.
For more on Behavior Change Marketing check out our Behavior Change Manifesto.