Some details
Fitdog is a web-based app and full-service solution for dog owners seeking boarding, grooming and exercising.
The Santa Monica-based startup came to Distillery ready to grow but held back by clunky, outdated technology. Fitdog needed an intuitive app and website that made booking effortless for clients and everyday operations easy on employees and vendors.
“We met with several developers, and
Distillery immediately stood out as the most knowledgeable and having the best understanding of our business model.",—Fitdog CEO
Our team made user experience a day-one priority, interviewing various groups of users to better understand their goals and expectations. We created hundreds of wireframes that contemplated all possible user interactions. We researched our competitors’ tech and made it a point to outperform them. Distillery also helped incorporate the UX and UI from the web-based app into every aspect of the website, including sites for Fitdog Club, Sports and Training.
",The UI was above our expectations, and the look and feel of the app helped to define our brand. Overall, the end product has been successful, and we are continuing to work with Distillery to further expand the capabilities of the app.",—Fitdog CEO