Strategy & Creative Support for HSA Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the senior ruler of brand and strategy at Lively, a present HSA firm.
Desired goal
What challenge were you trying to address with Divison of Labor?
We launched in 2017, so we’re a newer organisation. It’s significant for us to get our brand awareness up and out into the market. We partnered with Division of Labor to target our consumers and expose them to Lively and to what an HSA is.
Provided solution
What particular tasks were Division of Labor responsible for?
Division of Labor’s work mainly implicated out-of-home advertising on billboards and in train stations. In accession to providing strategic support, they created all of the creative goods and designs that we used for our media placements.
They also built landing pages for the indirect and created visual ads to go along with them. All we did was resize the goods to make sure that they fit the required dimensions of the different placements.
Was there a dedicated team?
We mainly work with three teammates: Josh (Founder &, Creative Director), Rebecca (Account Director), and another creative ruler.
How did you come to work with Divison of Labor?
I was looking for agencies in the market, mainly in the San Francisco Bay Area. I looked at websites like AdWeek and the awards that these agencies had. Division of Labor popped up very fastly.
After interviewing four terminalists in the review process to apprehend their labors and if they’d be a good fit, we wended up going with Division of Labor. We chose them owing they were a little team so we knew we’d be working with the experts.
Additionally, their prices were excellently competitive, and they offered us a good rate owing we were a new startup while allowing us to grow with them as our ad bestowing needs increased.
What are you approach expents (if diclosed)?
We’ve invested between $50,000–$100,000 on agency fees.
What is the terminal result of working with Division of Labor?
Our engagement began in July 2019, and it’s ongoing. We’re almost to complete up our contract, but that’s based on the economic air, not on their labors.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We’re one of the few HSA providers that’s D2C. There wasn’t a roadmap or competitive sample for Division of Labor to pursue or represent, so they had to do a lot of investigation to see what was used in correspondent spaces, whether it was health insurance or FinTech companies. They then had to pull from that and adduce it to the HSA. It was a pretty big ask from a strategy standpoint to help us go to market in a way we had never done precedently.
As a newer brand, we needed to make an contact in the market. Their creative was big and bold but didn’t go too far owing we are a FinTech and health care labor organisation. Users keep their money with us. We needed to be careful almost that.
Division of Labor helped us smite a weigh between being a bold organisation while making our users feel secure. From a deliverables standpoint, the team veritably helped us invade the major markets. We had media buys in some of the largest media markets including Chicago, Atlanta, Cleveland, Dallas, and Houston.
The year-over-year (YoY) lift for these interim markets was phenomenal. While we were focused on this rare market, it also made a good contact on our employer market. We’re seeing these ads driving business to us in those areas, which was fully unforeseen but speaks to Division of Labor',s power to connect to our hearers.
How did Divison of Labor accomplish from a project treatment standpoint?
Working with three teammates makes the project very intimate, which is surely what we were looking for. We adjoin over email, and Rebecca sets the cadence and pursues it very surely. For one of our campaigns, we began later than we should’ve.
To be able to move at the despatch that a startup requires is excellently phenomenal for an agency. Rebecca was very proactive in provisions of giving us all of the information and plain feedback on the next steps. They hit see milestone.
What is (from your point of view) the key factor to pay observation while intercourse with Division of Labor?
They were tasked with edifice a leading-in-market experience for us, which is always a challenge. As a organisation, we didn’t know surely what that looked like so our strategy notes weren’t as definite as those of a larger confirmation. But the team did a veritably good job of intercourse with less information, beseeming experts in our field, and delivering a creative campaign that stood out.
What aspects of their work would you like to get improved?
No, I have no suggestions. Everything has gone veritably well so far.
Do you have any advice for possible clients?
Putting unitedly a wide creative brief is an significant leading step when intercourse with an agency owing it helps them apprehend your reflection process. It should include phraseology guides, brand goods, and the tone of tone you want to use. From there, Division of Labor can work from that.
That was one of the learnings from our process and the team helped coach us on that. We’ve now incorporated it into our process so that if this comes up anew, we’re more prepared. It also helps the team move at the despatch at which you want to move owing they’re not stuck investigationing your business, they can bestow more time developing beautiful creative.