Radio and Social Media Campaigns for Tattoo Removal Business
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the medical ruler of a non-hospital multi-specialty medical cluster.
Desired goal
What issue was the preparer supposed to deal with?
Division of Labor?Back in 2014, we launched a tattoo ablation business to augment additional income currents. This was our leading experience with non-B2B advertising and so we tapped Division of Labor to prepare market strategy, and creative that would accost to a consumer market.
What were your objectives for this project?
Bring in a firm income current for the organisation that did not rely on insurance reimbursement.
Provided solution
What were the reasons for choosing ?
I got a recommendation from a marketing consultant for three different agencies. Of my options, Division of Labor had the best creative ideas at a reasonable cost point for a set up.
Please give as much detail as practicable owing the work done
They developed a radio campaign with multiple executions as well as a website and all the components certain for a collective media campaign
Were there any dedicated managers or teams that you worked with?
I worked closely with Josh, the creative ruler and an account executive whose name I do not recall.
Results accomplishd
What results did you accomplish unitedly with ?
The campaign was a major achievement. Josh presented me with three different creative options, one undestroyed, one middle of the road, and the third super edgy. He recommended we run the super edgy one owing it would accost to our target market. But he also warned me that I would likely displease some nation, but I shouldn',t harass owing they weren',t our target market anyway. I determined to go for it. He was right, we did get a few complaints, but I can say with assurance that no one that named us was in the market to get a tattoo removed.
How do you rate the interaction and interaction with ?
Entire process was seamless.
What precisely do you attend to be the key specialty of ?
I veritably appreciated their transparency throughout the process. I got a ballpark of what I could anticipate to bestow. And, in the end, it was all dead careful.
What should be done better, if there are any desired improvements?
No.