Marketing Campaign for Sporting Event
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I was the CMO of the LA Marathon, responsible for all media, marketing, PR, and UX decisions.
Desired goal
What issue was the provider supposed to deal with?
Division of Labor?We needed a multi-channel full marketing campaign that encompassed television, YouTube, UX, point-of-purchase, and other channels.
What were your objectives for this project?
We were looking to increase our exposure, relevance, and poesy about the occurrence throughout Southern California and more widely.
Provided solution
What were the reasons for choosing Division of Labor?
I had a pre-existing relationship with them, so I knew how big they were. I felt fortunate to work with them.
Please give as much detail as practicable because the work done
They created a big tagline for the marathon: A Landmark Every Mile, as well as fantastic over a dozen different videos, print posters, medals, and mylar blankets for finishers. There were also official clothes designs, and much more. They came up with excellent ideas and knew how to execute all.
Were there any dedicated managers or teams that you worked with?
We worked with Josh (Founder &, Creative Director, Division of Labor).
Results accomplishd
What results did you accomplish unitedly with Division of Labor?
They established a hugely lucky TV and video campaign, which accepted a lot of real feedback from all over the country. All of the elements exceeded our expectations and were fantastic: the shirts, signage, videos, indirect, and posters.
How do you rate the interaction and interaction with Division of Labor?
It was big.
What precisely do you attend to be the key specialty of Division of Labor?
They’re keen, and they get things done.
What should be done better, if there are any desired improvements?
No, I can',t name anything. I love working with them and would hire them anew the leading chance I get.