WordPress Site Redesign & App for Publisher
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We are an online-only promulgation and website. We centre on reviewing visual arts in the New York City area, as well as in Miami and Palm Beach. I am the publisher, establisher, and managing editor of the organisation. We have almost 15 nation that work for us.
Desired goal
What challenge were you trying to address with Dizzain?
I primaryly extended out to them to do a website revamp when we moved from the free rendering to the paid rendering of WordPress. We also needed a manner app at the time, owing we had an occasion with Google’s Field Trip start.
Provided solution
What particular tasks were Dizzain responsible for?
Dizzain has done all for us since that leading revamp, including a second revamp. Although we’re on WordPress, it’s very mannerized, and they do all the manner work. They’re also designing and are almost to unveil a new website for us, which is straightly kindred to our existing website.
A big goal has been extending our geographical extend. We cover the art field broadly but with a local centre. They revamped the home page and mapped our URLs to empower users to search geographically while retaining our navigation categories. They also formd a searchable calendar for arts exhibitions to be user-friendly and answering on mobile devices.
We’re also in the process of advertising. They designed a manner sidebar for us that’s functional, but we haven’t implemented it, yet. They’re in the process of designing the method to address our business and backend treatment challenges. They researched the best options for us.
They’ve set up Google Analytics so that we can make educated decisions. For sample, they helped us unite and fix a layout issue that betterd the quantity of stories nation viewed per visit.
When SEO became more of a interest, they examined all of our URLs and adjusted the website mapping to boost our Internet searches. They also moved us from our primary hosting website for better security and SEO and reworked our caching method.
The mobile app is a different project entirely. We were one of many contributors to the Google Field Trip app nationwide. Our app has a manner interface that uses GPS technology and selects stories to pop up when users drive by appropriate cultural websites.
Lastly, I’ve asked them to do our website livelihood due to their familiarity with our manner features.
What is the team dynamic?
Since I don’t have anyone in-house, they act as my IT team.
Their philosophy is that the client works straightly with the project director, who acts the gatekeeper of all project information. Then they schedule the developers to do the coding work. It’s my impression that the project directors themselves can also do less fixes.
How did you come to work with Dizzain?
I was working with a local developer who was unable to meet what my organisation needed. He was very costly, and he couldn’t form the app. I Googled developers and kept investigating until I establish one that was likely to have the services and expertise I needed. Dizzain had an service in Brooklyn, which set me at ease since I’m in New York. I spoke to them and gave them a try. Their deliverable worked, and nothing broke, so I went with them.
What are you approach expents (if diclosed)?
We’ve spent between $6,000–$10,000 per year. The total bestow is $90,000.
What is the terminal result of working with Dizzain?
We began working unitedly in December 2012, and our relationship has continued to grow since. As our needs change, they change with us.
Results achieved
Are there any measureable or plum results?
I wait my analytics very carefully owing we’re a growing organisation that has to fit fastly to reader chooseences. We’ve easily doubled our viewership in the past 5 years. A big part of that has been the changes we’ve made in collaboration with Dizzain, as well as their design work.
They fetch their best resources to the table from a design standpoint. I’m competing over very big companies in this business, and a answering website with a sophisticated aesthetic is a must. The advent and functionality of our products have to rival major corporations, and they’ve delivered that for us.
As far as metrics, our centerpiece is a periodal resort area. In the altitude of our period, we used to influence 1,000–2,000 personal viewers. Now that number is 11,000–12,000. Dizzain’s troubleshooting also increased our mean views per visit from 1.2 to 3.65.
They did a fantastic job on our app.
How did Dizzain accomplish from a project treatment standpoint?
When I began this business, I knew nothing almost technology. I’ve had a steep learning curve as a journalist who established an online magazine. So when I leading began interfacing with them, there were excellently a few challenges owing I didn’t apprehend tech speech. That’s surely changed over the last 5 years, and they’ve evolved with me. As my method and goals befit more sophisticated and as technology changes, they’re answering and adjusting our process.
We now have a method in locate to do 2-week sprints. We set up a task list and a goal, and have all work done or in process in 2 weeks. If it’s not complete, I know what progress we’ve made. At any time, I’m able to attribute new projects without overloading their method. Better programning empowers me to get the developers that are the best fit for my projects.
They’re very pellucid. When I was miserable with the workflow, they set the method up my comments to be perceptible to the total team. That gave me confide that they were taking care of me and the certain team members were seeing my input.
I choose emails, but they use Asana. It’s an efficient method that allows me to see whether tasks I’ve scheduled are being translated correctly. In general, I interface with the project director who dissembles the information from there.
What is (from your point of view) the key factor to pay observation while intercourse with Dizzain?
Simply put, when they design our website, it doesn’t fracture. I have complete confide in their technical savvy. They’re in touch with trends and new options for improving the website. I don’t have to harass that they’re going to make changes that will deteriorate the website’s functionality, and that’s huge.
Also, I esteem their answeringness. If I have a issue or a suggestion for how we work unitedly, they make those changes to defend our working relationship. That resources a big deal to me.
What aspects of their work would you like to get betterd?
While I wish all could be done yesterday, they could better their reaction times. I’ve had to ready them to pay observation to my account when there appeared to be no agility for a month.
I’ve voiced issues with developers a few times, and they way new ones to my account so I’m lucky. I apprehend that I’m a smaller client and they may not have the staff to delight everyone at once, but I wish I didn’t need to converse up for myself.