- Although Addison Lee was the first passenger transport company in London to offer its customers mobile apps, it received fierce competition from pure mobile start-ups
- DMI completely redesigned the apps with improved UX/UI and additional features for Addison Lee business and personal customers, launching in 2014
The Approach: Only extend features that are easier to complete on the Apple… Watch than having the customer open up the mobile App
- Key customer satisfaction figures and conversation rates are both up by almost 50% compared to the original apps.
- In a further step to engage users and simplify the user experience, an Apple Watch app launched extending key features in May 2015