UX/UI Design for Addison Lee: DMI (Digital Management, Inc.) Branding project at Qualified.One

UX/UI Design for Addison Lee by DMI (Digital Management, Inc.)

Some details

The Challenge:

- Although Addison Lee was the first passenger transport company in London to offer its customers mobile apps, it received fierce competition from pure mobile start-ups

- DMI completely redesigned the apps with improved UX/UI and additional features for Addison Lee business and personal customers, launching in 2014

The Approach: Only extend features that are easier to complete on the Apple

Watch than having the customer open up the mobile App 

The Results:

- Key customer satisfaction figures and conversation rates are both up by almost 50% compared to the original apps.

- In a further step to engage users and simplify the user experience, an Apple Watch app launched extending key features in May 2015

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