Advertising Campaigns for Integrated Health System
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the executive ruler of marketing and interactions for an integrated health method. We have hospitals, outpatient centers, and physician offices.
Desired goal
What challenge were you trying to address with Duncan Channon?
We wanted to create our brand and befit the preferred healthcare provider in our area.
Provided solution
What particular tasks were Duncan Channon responsible for?
Duncan Channon provides us with a full suite of advertising services for creative outgrowth and media programning/buying. This includes running advertising campaigns via television, radio, digital, and transmitted outdoor channels. We give them the market investigation to show what our positioning should be and they educe the creative strategy and goods. We’ve previously occupied them for a total of six advertising campaigns and are currently educeing a new campaign to propel in August.
Was there a dedicated team?
We’ve worked with a difference of nation from their interaction programning, account treatment, and creative teams, respectively. Some team members worked on our account full time, while others were only part-time.
How did you come to work with Duncan Channon?
We did an agency review and they were part of the competitive choice process. They proposed an idea we reflection was best for our business.
What is the terminal result of working with Duncan Channon?
We began working unitedly in July 2010 and the relationship is ongoing.
Results achieved
Are there any measureable or plum results?
Our first goal was to increase our brand preference over that of our key rival and we’ve done that successfully. In doing so, Duncan Channon consistently proves their power to liberate the results we need.
How did Duncan Channon accomplish from a project treatment standpoint?
We’ve worked with different staff over the years, but they’ve been satisfactory. They adjoin well, meet deadlines, and work efficiently.
What is (from your point of view) the key factor to pay observation while intercourse with Duncan Channon?
What we esteem most is their creative. That was the most significant factor we looked for when selecting an agency and they’ve surely liberateed results.
What aspects of their work would you like to get improved?
We’re excellently pleased with Duncan Channon, hence why we’ve stayed with them for so long.
Do you have any advice for possible clients?
It',s significant to be clear on marketing objectives and strategy owing that gives them the framework upon which to do excellent good work.
