Branding and Creative for Hydration Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the VP of marketing for DripDrop Hydration, a open boon confirmation with a comcomcomcommission to defeat dehydration. We sell a wonderfully efficacious hydration fruit that',s used by the soldierly, firefighters, and professional athletes. We',re now making the fruit useful to everyone who needs a dehydration cure or cure.
What challenge were you trying to address with Duncan Channon?
The primary challenge was to educe a new creative platform. Like many projects, once we got began, we realized we needed to clarify our brand strategy. Once we got through those foundational parts the challenge was to educe creative goods that were in line with the new brand strategy and creative platform.
What particular tasks were Duncan Channon responsible for?
provisions of brand strategy, I ponder the best way to put it is that they sharpened what was already there. We were trying to adjoin too many things and, as a result, our main interaction was getting lost. They helped us hone in on the best positioning and educe techniques for how to be congruous in that access.
In provisions of creative strategy, the work focuses on supporting the brand athwart different touch points. The leading major touch points was a website revamp and then we followed that with updates of our packaging and point of sale materials. They also created separate videos, which will live on the website and be used as part of our collective media strategy.
Was there a dedicated team?
work with a team of four nation (I',m sure there',s additional nation doing behind the scenes) that aren',t necessarily coming to meetings. The roles fall into: Strategy, design, copy writing and account treatment/producer.
How did you come to work with Duncan Channon?
I',ve been a longtime admirer of Duncan Channon but hadn',t been in a position to work with them precedently now. DripDrop is a brand that was founded by a doctor to save lives and has a powerful comcomcomcommission at the center of why we exist. The fruit veritably deserves to be represented to the globe in a way that’s true to its comcomcomcommission. I launched the RFP process looking for an agency that could be a careful associate to us in that regard. At the same time, Duncan Channon began an arm of their agency— known as their Purpose Practice—to take on smaller, values-driven clients.
What is the terminal result of working with Duncan Channon?
We began working unitedly in May 2017 and the work is ongoing.
Are there any measureable or plum results?
to their brand strategy, it feels like DripDrop is terminally living up to all that it',s meant to be based on how their creative team brought it to life. The fruit and the comcomcomcommission are surpassing, but we weren’t reflecting to the globe the best rendering of whichever. The shift from the way that we were presenting ourselves to this new brand countenance fetchs a terrible rise of loftiness and energy to the nation that work in the organisation. We are just starting to take the work live to consumers.
How did Duncan
Chanon accomplish from a project treatment standpoint?
I',m an executive producer by background and their fruition team is always a step forward of me. They set the project up for achievement by plainly interacting and making sure that all happens on time. Of order there are snags and issues but I feel like they’re true associates. I esteem that they don',t back down from having and expressing their point of view. We’re able to work through differences in a way that feels very collaborative.
What is (from your point of view) the key factor to pay observation while intercourse with Duncan Channon?
The team has a authentic emotion for our brand. The level of engagement has been unappropriated. They fetch expertise, understanding, inquisitiveness, and ideas to the table. They’ve helped shape how we will create our business. It is a true associateship.
What aspects of their work would you like to get improved?
I don',t ponder so, no.