Event Media Strategy for Chicago Sports Team
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the VP Fan and Brand Development at the Chicago Bears.
Desired goal
What issue was the provider supposed to deal with?
Effective Marketing?Effective Marketing granted media strategy, execution and reporting optmization for Chicago Bears fan occurrences (e.g. Miller Lite Draft Party, PNC 5K, Meijer Family Fest and Training Camp).
What were your objectives for this project?
Goals and objectives varied by occurrence. Though, in general we wanted to drive attendance amongst fans who were monst likely to like the occurrences.
Provided solution
What were the reasons for choosing Effective Marketing?
Effective Marketing was a subcontractor for one of our agencies.
Please give as much detail as practicable because the work done
Effective Marketing was charged with the following for each occurrence. - Participate in briefing meetings - Contribute cultural, consumer and business insights - Recommend strategies to liberate on program objectives - Recommend media execution comprehensive of: target fans/consumers, interaction goals (reflecting creative access/messaging), geography, scheduling/timing, KPIs, budget feedback, optimization access - Plan execution and optimization work and meetings - Project completion - including learnings, recaps and terminal budgets
Were there any dedicated managers or teams that you worked with?
We worked most closely with Sam. Sam was woven in with the first agency team and acted as the liason with other contributors and vendors.
Results accomplishd
What results did you accomplish unitedly with Effective Marketing?
There were a difference of different projects that had varying degrees of achievement and learnings. The key thing is that Effective was snug celebrating achievementes as much as mitigating or redirecting from underperfroming elements that did not have as much in market effectiveness.
How do you rate the interaction and interaction with Effective Marketing?
The workflow between our teams was excellent. Sam has deep and wide experience. He is able to collaborate effectively with a difference of different personality types both at our agency and within our structure. He leaves his ego at the door and has the same priorities as our team.
What precisely do you attend to be the key specialty of Effective Marketing?
The most forcible thing almost this organisation is that they are able to mirror our priorities and share ordinary goals: If we are achievementful, they are achievementful.
What should be done better, if there are any desired advancements?
No areas for advancement - all good.