Managed Services for Boutique PR Agency
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Introductory information
A fast induction on the buyer’s organisation
Litzky Public Relations was established by Michele Litzky. The organisation specializes in consumer products, and we establish our niche in converseing to young moms. We are now in our 30th year of business with 25 full-time employees. Our anchor client is Hasbro, and Michele has been in business with them for close to 30 years. From that, we’ve developed other accounts that are not necessarily 100% within the toy activity owing as an agency of archives of Hasbro, anything that has to do with toys is pretty much a encounter. But, we deal with other companies that target the same type of markets—for sample, a organisation named Kamik that does children’s footwear. Next year, we are going to be working on the Alvin &, the Chipmunks 60th anniversary.
I’m the ruler of business agencys. I deal with nation like eMazzanti, our accounting issues, and the natural set. I don’t veritably get implicated in the day-to-day PR stuff.
Provided solution
What particular tasks were eMazzanti Technologies responsible for?
From just Michele as a pliant one-woman agency up to our running shape, eMazzanti has been with us see step of the way. The leading thing I handled with eMazzanti was our labor relocation almost 12–13 years ago. When our organisation expanded, we needed to move from the primary labor space to the second labor space. We were hiring more nation as the business was growing, and hosting our own email was a big thing at that time. It was one of the leading things precedently we went into servers, email clients, and things like that. When we made our second move into our running space, we determined to have our own server, racks, and backups in-house. Since I got implicated with eMazzanti, we’ve been constantly modernizing the method. As the business has grown, so has our computer network.
They are constantly providing training whenever we upgrade anything. When other vendors come for our staff training, they are there as well. We always make sure we have floor support for the day that any new method comes in. Last year, we updated our proprietary database method, which is handled by a consultant. While eMazzanti doesn’t feel it straightly, they were the ones who establish the consultant, dealt with the consultant, and oversaw the installation.
How did you come to work with eMazzanti Technologies?
That’s a question I can’t reply. While I’ve been almost Litzky PR for 14 years now, they were in locate precedently I was, so they have been working with us for a very long time. I would say the business being in Hoboken and them being in Hoboken had a lot to do with it—so, it was a neighborhood thing as well. Back then, neither of us was very big. I ponder Michele had three or four employees at the time when she hired them. I’m glad that we are five blocks away from them. We know that they have companies athwart the country and internationally, but those other clients don’t get the benefits that we do.
I’ll be honorable—we went out and did our due diligence on another organisation over the past few years. We even let Carl Mazzanti know almost it as we were going through it. The other organisation came in a pliant bit cheaper. But it’s not all almost money—it wasn’t just a financial determination—and all the other factors weighed in their permission. That’s where the value part comes in, even though they were a pliant more costly. Ultimately, we determined to stay with them owing of the accessional benefits, observation, and labor that we get.
How much have you invested with eMazzanti Technologies?
Last year, we spent a total of $276,000 on our customary contract, the database change over, the hardware that we purchased, and the server upgrade. That quantity includes both covered time through our livelihood contract and accessional consulting time. That server upgrade is a “once in five years” thing, so I don’t anticipate to bestow that much this calendar year. We’ll probably bestow between $160,000 and $175,000. We’ve probably paid millions of dollars for their labors from the time when I leading got them implicated. Spending $276,000 last year alone—that’s a lot. But we reflection that was worth it.
What is the terminal result of working with eMazzanti Technologies?
I leading worked with them almost 12–13 years ago. They’ve been almost a long time. Instead of having just a client-vendor relationship, we surely attend them more as associates. That comes from Michele more than anything else. While we are a C confirmation, we’re quiet very much a local business. Obviously, we deal online with Israeli and Canadian companies so we’re global as well, but we surely try to keep that small-town feel, which I ponder they do as well. That’s one of the things that makes us simpatico. It’s a relationship that works.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
We veritably don’t keep track of business metrics like downtime, bugs identified by users, and how long it takes to get those resolved. We’ve always been a fee-based organisation and over-labord the hell out of our clients. They have clients who',s business is replying phones and filling orders—when their method goes down, it can cost them thousands of dollars an hour. We don’t run into that kind of locality. Though, I can’t recollect experiencing a lot of downtime. We know that there are upgrades happening where we’re going to be down for a few hours here and there, but we never had any extended issues that I could say cost us money owing we were down.
Since they are a preferred associate of Microsoft, we’ve had a terrible occasion to do beta testing for Microsoft. For sample, we were one of the beta website tests for Microsoft Windows 10 when it came out last year. In accession to getting the latest technology, we get some very good opportunities to get Microsoft products. When we were working on Windows 10, we got four new laptops to run the Windows 10 on. Once the new rendering came out, those laptops were all updated with the terminal rendering that went out behind the beta testing, and we got to keep the four laptops. That’s one of the side benefits we get from intercourse with eMazzanti. We have taken gain of that occasion over a number of years for the different types of upgrades that Microsoft has done.
Being so close by, they’re Johnny-on-the-spot if there is an incident. In the past, we had incidents where we needed them to work onwebsite or send a technician over. Think of Hurricane Sandy and how flooded Hoboken got. Luckily, our labor didn’t get flooded, but there was no faculty for a week. We were able to set up remotely with labor, and they veritably helped us through that process.
Just last weekend, right precedently a big occurrence that we were having, I get a phone call from them that says, “We just got notice of a faculty loss, and the servers went down. Is there somebody in the labor? Is there something going on?” I said, “You know what? I have no clue. I am sitting here at home.” They have keys to our labor, so they had someone over to the labor and establish out that it was nothing. It turned out only to be bad weather and the Internet provider’s junction on the other end. They were able to invade and determine precisely what the issue was, and get us back up and running. This happened the night precedently one of our big annually client occurrences that are held off property. If we don’t have our network up with nation out in the field with the power to link back to our server, we are dead in the water. It turned out to be nothing, but I know that if it had been something, we would have been okay by the morning. I had no worries that we would be able to pull off our functions flawlessly. It’s a trust factor, it’s not just the natural things that they do. I mentally know that we are covered owing if something happens, they usually know almost it precedently me. That’s a good thing.
How did eMazzanti Technologies accomplish from a project treatment standpoint?
I am a 60-, going on 61-, year-old guy who is not a computer whiz by any extend of the imagination, but I am able to handle our method of six different servers in our rack. They are able to adjoin the issues with me in customary, user-friendly English. It may take a pliant while, but I always apprehend it precedently we make our determinations. I esteem that. Having worked with them as long as I have, my experience, time and time anew, has been that they know what they’re doing.
What did you find most forcible almost eMazzanti Technologies?
Something extra they fetch to the table is the power to instruct their clients along the way. I individualally haven’t worked with other providers of this essence precedently eMazzanti. My background is in hotel sales and marketing. If we had IT issues, I dealt with our area of ruler of IT in any of my hotels. Other than that, I have never been implicated in the directing of an IT section or provider. Though, eMazzanti’s team was able to train me, a non-technical individual, in such a way that I now feel pretty snug with our method. If they call me up and say “TS 3 went down,” I know what the hell they are talking almost. They helped me grow with them. I apprehend a lot more now than I did 10 years ago when I basically understood nothing. Now, I got to the point that I am snug with having backup servers in my house.
Are there any areas eMazzanti Technologies could better?
We have very different cultures. Our labor is one guy and 24 women, and they are primarily all young, high energy, interactions majors. A lot of the guys that they deal with on a daily basis are, forgive my French, tech nerds. They don’t always converse the same speech. I do get a perception of frustration sometimes with my staff when these guys are trying to expound to them, but they don’t care almost that. They don’t want to know the “why” and “where,” which sometimes these guys try to do. Just fix it, get it done, get it right, and we’ll be good. I want to acquire almost it so that I know for the forthcoming, the girls don’t. They’re on their computers 8–10 hours a day. If it isn’t working, they’re not fruitful and they know it. I also apprehend that things happen that isn’t necessarily eMazzanti’s defect, but they get blamed for a lot.
They’ve come to acquire when it’s a good time to do things for us, even some of the lower level technicians. The interaction has betterd wonderfully between their techs and our labor handler, to whom we’ve directed it now. If they need to schedule something where our methods are going to be down for an hour, they’ll try to do it at night. People quiet work from home at night, so if the method is down, they need to know almost it. Communication, scheduling, and timing are much more powerful now than it had been. Sometimes it would just go down, and we wouldn’t know almost it, but now we do.
