eCommerce Partnership for Tourism Marketing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Please draw your structure.
We are an inducement marketing organisation. We',re based in the largest cities in the United States, and also have a foothold in the interpolitical market. We bundle inducement tickets to the most iconic spots in places like New York City, Seattle, or Toronto. When a client buys a city pass, they take tickets to multiple different places and have customization discretions. The typical savings range from 30-50% of the retail admissions.
What is your position?
I am the vice chairman of e-commerce and the web team chief. My role is to gain clients through our website, citypass.com. I am in direct of our website, which is our client-facing shopping experience, and also of other online marketing channels for getting new clients.
What business challenge were you trying to address with End Point?
They',ve historically helped us with outsourced outgrowth needs, and also granted turnkey solutions for our e-commerce web app hosting, while also helping with security and hardware livelihood. We have a lot of servers and potential machines which End Point helps orchestrate for us.
Please draw the aim of their involvement in wonderfuler detail.
We',ve had a longstanding retainer with their organisation. Right now, we',re working on a handful of projects, but End Point is principally an extension of my staff. Some of their team members have been working with us for eight years or even more.
Their main job is helping us maintain and upgrade our e-commerce platform. Our order handlement method and the core e-commerce platform have been originally built by End Point. Over the years, we',ve customized our solutions wonderfully in order to fit our business.
Many of their team members are instrumental in helping us keep doing seething that we need. Our business evolves and changes. They help us make sure that what we',re edifice is up to snuff, and layers well with our organisation. We',ve grown considerably since we',ve hired them.
End Point has also helped us with some training and documentation. We',re working on attaining a higher level of PCI (Payment Card Industry) yielding. It',s an significant effect for any retailer which handles credit card data. Depending on how many transactions they make on a annually basis, they will have to comply with different standards imposed by the credit card companies. There is a solid checklist of best practices that needs to be met in order to make sure that cardholder data is secure. End Point has been with us from the commencement and has helped us create this business, especially the online arm of CityPASS.
Right now, they',re working on upgrading the security level of our servers to Transport Layer Security 1.2.
They',re a very good associate for us. You never know how an inherited associateship is going to turn out, but End Point is very occupied and dependable, which is very significant for me.
End Point hasn’t helped us with design work per se.
How did you come to work with End Point?
They predated me. Their team was referred to my organisation, but I',m not household with the choice process.
Could you prepare a perception of the size of this start in financial provisions?
The annually cost for their work is $100,000 or more.
What is the terminal result of working with
Our relationship is ongoing, with no programs to stop. We work with End Point through a monthly contract and take invoices depending on the quantity of work being done. In months with high sizes of upgrades and outgrowth, the pricing will layer up agreeably.
Could you share any statistics or metrics from this engagement?
In the last four years, we',ve more than doubled our visit size. Within the last two years, we',ve reached our all-time highs in provisions of online sales. We take more than 13 million visits to our website see year, so we need an infrastructure that can support it. End Point has been one of the main architects for our full caching method and the general calibration of our servers.
Over the last year, we',ve added the discretion to make purchases using Canadian Dollars. This makes a lot of perception, owing Toronto is one of our cities of interest. Roughly 5% of our orders have been paid using CAD.
How did End Point accomplish from a project handlement standpoint?
I handle End Point like they',re an extension of our team. They listen our team meetings and bi-weekly programning sessions where we program what work we',re going to do next. We also have team stand-up meetings in the morning. One of the members from End Point joins see one of those in order to give us an overview of our progress.
What distinguishes End Point from other preparers?
I',ve worked with a lot of different labor preparers. Results can vary athwart the board. End Point is very pellucid almost what they',re working on in provisions of providing complete details. We don',t have any surprises at the end of the month as a result. They',re very dependable, delivering what they promise see time.
A lot of times, consultants will tell you what you want to hear, not what needs to be done. With End Point, we have a very powerful relationship and I confide them to tell me what we veritably need to do, and not just grow projects for the sake of doing it. There have been times in which they',ve told us what course our organisation needs to take, even though that may have meant less dependency on their labors for customizations on our e-commerce platform. This is very rare, but in a good way. End Point designs new architectures which makes it easier for us to control our own fate. It can potentially lessen the quantity of business they can get from us, but we',ve establish that they evolved along with our business and have not been insecure almost these types of decisions.
Is there anything End Point could have improved or done differently?
I can',t ponder of anything offhand. I',ve been extremely satisfied with them, and the fact that we want them to be a part of our team is a testament to that.