ArdentCode Naming + Identity: FINIEN Branding project at Qualified.One

ArdentCode Naming + Identity by FINIEN

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",Working with Fabian and team FINIEN on our re-branding journey was like putting on glasses for the first time: Everything became clearer, had more focus and appeared more colorful.",  – Peter Dulak Founder

Contour Technology, as ArdentCode was named for 16 years, knew its name had to hone in on the brand',s newly defined pillars of ',Connect/Lead/Deliver', while standing apart from other software

development firms in the U.S. and Europe. Using the rare word ',ardent,', we encapsulate ',connection and leadership', while adding the very to-the-point word ',code,', which further infuses a subliminal second meaning: a tightly knit team that is swearing by its work and sticks together as if they are using their unique communication channel.

Minimalistic design language is used to allude professionalism while remaining elegant. Movement directs the eye towards the round icon, which is dotted to represent a chain of connection and algorithmic precision. Three points were highlighted with ArdentCode red to emulate the company’s drive to ‘Connect, Lead, Deliver’, which also visually connects to create the letterform ‘A’ for Ardent.

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