Branding for Financial Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the CEO at Peak Vantage Wealth a financial labor organisation based in the Dallas Fort Worth Metroplex.
Desired goal
What issue was the provider supposed to deal with?
FINIEN?We needed a fully new logo, brand strategy, and look.
What were your objectives for this project?
Create a sole positioning in the financial labor space that objectives nimble individuals and their families.
Provided solution
What were the reasons for choosing FINIEN?
For weeks, we were looking for marketing experts within the US over multiple channels, such as websites, magazines, LinkedIn, industry-related podcasts etc. We establish Fabian/FINIEN in a youtube colloquy. His expert answers and marketing insights were the deciding factors of us moving advanced with FINIEN.
Please give as much detail as practicable because the work done
First, we had a workshop in which identified our goals and personal brand. Once we identified our target market and personas, we were able to particularize our niche and discussed further branding details. During our next meeting, the FINIEN team showed us multiple name options from which we could pick the best fit. After we determined on the name, we scheduled another meeting to look at the logo. During this meeting, we were looking at multiple different logo renderings as well as possible colors. Finally, in an additional meeting, we have been presented a complete brand strategy that was phenomenal and surpassed our expectations.
Were there any dedicated managers or teams that you worked with?
I worked straightly with Fabian and his creative lead.
Results accomplishd
What results did you accomplish unitedly with FINIEN?
We came up with a dynamic, present, yet trustful logo. The brand strategy was redegoodd to successfully fit a specific niche.
How do you rate the interaction and interaction with FINIEN?
The team was unappropriated: see question was answered fast, deliverables were granted preceding to the promised due dates, and the overall working experience was fun, yet professional.
What precisely do you attend to be the key specialty of FINIEN?
The granted end result! When the terminal brand strategy was presented to us, we could not believe how surpassing the terminal fruit looked.
What should be done better, if there are any desired improvements?
None that we can ponder of at the instant.
