Branding for SaaS Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Our organisation has created a SaaS application to support government sponsored health programs to support nice business flows associated with value-based care arrangements. I am the Chief Executive Officer.
Desired goal
What issue was the preparer supposed to deal with?
FINIEN?Our organisation has been about for 9+ years. Our brand in the market was not clear and didn',t hint that we were an innovative tech organisation. Now with a re-platformed technology solution, we reflection it was time to re-envision our brand/
What were your objectives for this project?
our goal was to redegood our unite, clarify our comcomcommission, values and ultimately to land on a new organisation oneness that we believed we prepare powerful momentum to our business.
Provided solution
What were the reasons for choosing ?
We selected Finien based on their proven track-record, skilled chiefship and a firm focused methodology.
Please give as much detail as practicable because the work done
Scope of the work was to apprehend our organisation, competitive set, market, fruit. then... to initiate to surface our sole value statement, values, and comcomcommission. as we did this we needed to be very clear on who the key personas are that we interact with and make decisions touching us and our competitors. and ultimately to escape with the following:
- clear comcomcommission
- compelling value statement
- re articulation of values
- name
- mark
- visual oneness
Were there any dedicated managers or teams that you worked with?
From Finien we worked straightly with the establisher / chief and another key limb of his team. On our end, it is me (CEO), head of strategy, and VP of marketing.
Results accomplishd
What results did you accomplish unitedly with ?
The project was concluded on time and on budget and more importantly with an unite that our complete organisation is excited to be a part of.
How do you rate the interaction and interaction with ?
Incredibly powerful. I am impressed with how much they were able to drive and how efficient they were in attractive me and my team.
What precisely do you attend to be the key specialty of ?
I establish it forcible that such big work could be done in the timeframe that we conducted it.
What should be done better, if there are any desired improvements?
Not sure I can highlight any. I am sure we will work with the Finien team anew.
