Messaging & Positioning for Hybrid Greenhouse Facility
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A fast induction on the buyer’s organisation
I am the CEO of Ancon Development Company, a design-create firm in the composition market.
What challenge were you trying to address with Firecracker PR?
We had recently designed a revolutionary greenhouse method for pharmaceutical crops, and we wanted to publicize our invention. Our fruit is unlike anything on the market, so we needed a PR agency who could form the messaging and positioning from the ground up.
What particular tasks were Firecracker PR responsible for?
Firecracker PR formulated and executed a complete interaction program to support the propel of our AGT mixed greenhouse. Their team pitched stories to separate high-profile publications, and they submitted our fruit for Edison Award importance. In accession to the media outreach, they implemented targeted digital marketing strategies, this included collective media treatment, web full creation, and SEO best practices. They also used investigation to touch the most fitted leads straightly. We program to work with Firecracker PR on a correspondent fruit campaign within the next year.
Was there a dedicated team?
We worked closely with their founder and managing associate, client labor director, and media relations professional.
How did you come to work with Firecracker PR?
They were recommended to us by a reciprocal client. The relation was proven to be strong during the leading meeting, so we determined to pursue through with the associateship.
What is the terminal result of working with Firecracker PR?
Our ongoing associateship began in September 2018.
Are there any measureable or plum results?
We set high expectations for media coverage, and Firecracker managed to exceed them. Our fruit was featured in many major publications, including International Business Times. They were also instrumental in our invention alluring the Gold Edison Award, which is the leading greenhouse to take the respect. Their direct interaction efforts were also very powerful.
How did Firecracker PR accomplish from a project treatment standpoint?
They act as a business associate rather than an outer existence, so the project ran incredibly smooth. We were always informed of the results of their outreach.
What is (from your point of view) the key factor to pay observation while intercourse with Firecracker PR?
Firecracker PR only accepts projects that they care almost, which shows in the condition of their work. Their media relations efforts also had a expressive contact on our results.
What aspects of their work would you like to get improved?
We have yet to experience any complications while working with Firecracker PR.