About First Insights Market Research company in New York, United States
Since 2004 First Insights has been providing a diverse set of research services designed to help companies meet their marketing customer experience and communications objectives more effectively. During every engagement we work closely with clients to understand their business objectives advertising goals and IT requirements before selecting an appropriate research methodology.
Our team of specialists honed their skills at worldwide advertising leaders (Publicis JWT Ogilvy) when digital marketing was just starting to blossom. We believe that our unique points of differentiation can be found in our:
Based on client recommendations and our passion for excellence Forrester Research has included First Insights in several of their Usability Research Persona Development and Interactive Design ’select agencies’ reports in 2007 2011 and 2014.
We hope to demonstrate our passion integrity and expertise on every project and strive to make certain that your needs are being met during each stage of an assignment.
Founder amp; Principal User Experience Researcher
For the past fifteen years Lon Taylor has cultivated his user experience research marketing and advertising skills by achieving measurable results for Fortune 500 firms and successful start-ups. Having filled a variety of roles as a qualitative moderator senior project manager director of marketing and occasional UX design lead he offers clients a straightforward approach to helping them meet their objectives.
Julie has over fifteen years of qualitative and quantitative market research expertise. Before establishing a consultative role with First Insights she was the Research Supervisor at Novo/Semaphore Partners an interactive services firm and division of the Publicis Groupe. During her three years there Julie was responsible for conducting usability testing heuristic analyses online surveys online focus groups and on-site field studies. Her experience includes conducting multiple projects for Cadillac General Mills Orbitz Phillip Morris MetLife Chase Continental and GM Goodwrench.
Cole has thirteen years of market research and moderation experience primarily in the pharmaceutical industry. She began her research career as a Market Research Manager at Novo Nordisk Pharmaceuticals. There she was responsible for qualitative and quantitative projects ranging from exploratory research to detail aid testing to building a market model. In 2006 she decided to focus solely on qualitative research in moderating content analysis and report writing. Therapeutic areas studied are: Pain management hypertension chronic kidney disease diabetes smoking cessation ADHD rheumatoid arthritis osteoarthritis osteoporosis multiple sclerosis respiratory infections hemophilia urinary incontinence hepatitis C HIV Ovarian Cancer Brain Mets from Primary Breast/Liver cancer Inflammatory Bowel Disease Irritable Bowel Syndrome.
Domenica is a consummate Internet professional with more than fourteen years of experience managing and participating on teams for countless web properties across a wide range of industries such as retail finance healthcare telecom and media.
She began her career in project management at an HMO where among other employee efficiency programs she launched one of the first corporate Intranets. She took her passion for customer service and operations management and left to pursue an account management career working up to the level of Client Partner for the GE account while at (now defunct) iXL Inc. where she oversaw the work of multiple web project teams in the US and Europe.