Some details
Customer is a consulting company that specializes in the development and implementation of BI systems for retailers.
Their first proprietary product is a decision support system based on retail shopper behavior analysis.
This software analyzes the collected data and converts it into detailed and multi-dimensional reports that assess the shopper behavior in various analytical datasets:
- Visit duration
First Line Software developed the cloud-based software solution and performed the Development of retail shopper behavior data collection and analytics system testing. Technologically, the monitoring system consists of Wi-Fi routers with advanced weaving, a server collecting and processing the data and a web application which transmits the data and reports to the user. As part of the project, various types of Wi-Fi routers were tested and the most appropriate equipment was selected. Interaction between the sensors and software was developed. Additional functionality was developed: delivery of ads in the form of text messages to subscribed shoppers who pass by the retail outlet and tracking of the staff and business hours for each retail outlet.
