Some details
#1 challenge: Engagement
Inactive customers failed to return to the Rosetta Stone language learning products. We changed this.
Results
- 25% revenue increase through Demo Users Upsell campaign
- 19% Android revenue increase by targeting inactive users
- 12% retention rate increase through Android Inactive campaigns
- 20% increase in opt-ins from iOS Push
#2 challenge: User acquisition
Existing acquisition channels were not optimized: cost per install was high and acquired users weren’t purchasing the product which led to low return on advertising spend.
Results:
- 280% higher return on advertising spend (ROAS)
- 190% higher revenue from acquired users
- 75% lower cost per install (CPI)
- 75% higher click-through rate (CTR)
Five',s services:
- Braze management - canvas and campaign set up, execution and optimization
- Ads design and copywriting
- Campaign evaluation and reporting