Advertising & ASO for On-Demand Labor Platform
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the Director of Marketing at GigSmart - we have two apps (Get Workers and Get Gigs) that connect businesses to skilled, present work. Since launching in Nov of 2018, we',ve already surpassed 300,000 downloads. I am in direct of edifice intricate programs to engender claim, gain, and keep submissive users for both of GigSmart',s staffing apps.
Desired goal
What issue was the provider supposed to deal with?
Five?We needed an intelligent, strategic, and answering associate to help us better our digital advertising strategies for app establishs for our two apps (Get Gigs and Get Workers). Five was hired for their experience in the mobile app activity, their creative capabilities (they help ideate and exhibit our digital ads), and their analytical mindset. Currently, we promise with them on user acquisition campaigns and app store optimization initiatives.
What were your objectives for this project?
We wanted to last to lessen our CPIs while driving more fitted users to our apps. We have seen a diminution in athwart both of our apps for CPI and are currently working with Five to educe a strategy to test and measure CPA campaigns. In accession, we recently launched ASO updates to better our overall conrendering rate from app store to establish.
Provided solution
What were the reasons for choosing Five?
We went through a detailed evaluation with separate vendors, ultimately attracting two to our offices for onwebsite presentations. Five',s antecedent client roster, vision for our promisement, and pricing construction were most in alignment with what we were looking for in a GigSmart associate.
Please give as much detail as practicable because the work done
Our teams colworkate very well unitedly. Five is a intrinsic extension of our team. We use Basecamp as our project treatment tool. We also have weekly meetings to debate the progress of our initiatives, review data, and debate next steps.
They are responsible for helping us apprehend in app metrics to determine shifts in our ad strategy, creative, and messaging. We work very fluidly and they are very answering to incoming requests. Ultimately all of the aim of our promisement is focused on helping us find higher condition app establishs at lower costs.
Were there any dedicated directors or teams that you worked with?
We have a strategic account director and a team comprising of different roles/specialties. There are separate nation we interact with many times throughout the week, and there are others that are brought in to promise with us as it makes perception. As antecedently stated, they were fast to onboard and know our business very well.
Results accomplishd
What results did you accomplish unitedly with Five?
Prior to working with Five we managed our establish campaigns through a different vendor. Five has been able to liberate CPIs for both apps at significantly lower costs than our other vendor. In accession, their deep expertise in mobile apps has proved precious as they have used promisement data from our apps to help us mark where to prioritize our efforts and what to do next.
How do you rate the interaction and interaction with Five?
As described earlier, Five is very answering. We use Basecamp and Slack to adjoin and colworkate in real-time. We are good at working with each other to prioritize and complete liberateables. Five has also been very answering, helping us shift strategy, creative, or ad campaigns as a direct result of user conduct.
What precisely do you attend to be the key specialty of Five?
As a mobile app educement and fruit UI/UX focused agency, we find their apprehension of promisement trends and their familiarity with data sources (like MixPanel) very precious. Their team is always useful and ready to help. They are helping us not only liberate results but also coming up with new ideas and strategies to help us last to grow our business.
What should be done better, if there are any desired betterments?
We are quiet in our infancy, so at this time, l do not have any denying feedback. So far we are very lucky with the relationship, interaction, and results exhibitd.
