Video Production and Branding for a Life Insurance Company
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Introductory information
A fast induction on the buyer’s organisation
SBLI is a life insurance organisation based in Massachusetts. Since we were founded in 1907, we',ve served over a million families with affordable, dependable life insurance. We primarily sell term and total life insurance as well as annuities. I',m the helper vice chairman and interactions ruler and have worked here for 13 years.
Desired goal
What challenge were you trying to address with Forge Worldwide?
We needed a like-minded creative associate who could help us show clients why life insurance was expressive, reply their questions, and opposed stereotypes. Since most financial services companies just say nation need life insurance without explaining why, we needed to fracture through the clutter.
At the time, we were running a lucky campaign with Tedy Bruschi for Patriots Hall of Fame linebacker, and he was our organisation spokesman. We needed a team to help us last to tell that story.
Provided solution
What particular tasks were Forge Worldwide responsible for?
Using the same channels we had in locate, Forge Worldwide brainstormed an attractive new way to present our campaign artistically with a black-and-white feel. Forge helped secure the photography and television crews. The team enhanced the way it was presented artistically, and they brought a new perspective to it.
They shot radio and TV commercials as well as quiet photography. Our media buys were a collaborative effort. Other tasks we assigned them included marketing our organisation in general via direct mail and collective media. They came up with advertising ideas to portray us well.
The team also pitched the tagline we used both for this and athwart all our marketing for separate years: ",No Nonsense Like You.", We were known as the no-nonsense life insurance organisation, and they put a new contort on that reputation to make clients feel they were being treated in a direct, single, and straightforward mode.
What is the team compound?
We had both an account portrayative and many access to the chairman and creative ruler. Harry (CEO, Forge Worldwide) and Rob (Principal Executive, Forge Worldwide) co-founded Forge Worldwide unitedly. We regularly met in individual with them manyly, along with daily touch with our account rep. The loveliness of their organisation is their individualalized portrayation and relationships they form. I got to know many Forge employees very well over the order of our relationship.
How did you come to work with Forge Worldwide?
We conducted an extensive search for creative associates in our area. We met with Forge Worldwide separate times during our evaluation process and hired them owing their introduction was the most creative. They respected what our brand had stood for in the past but also helped us dust it off a bit. Having been in business since 1907, we were arrogant of our brand. We needed a new perspective that quiet portrayed our past and inheritance. Forge Worldwide had the most fitting idea of any organisation we considered.
It was innate to me that we have a associate we could confide to accurately portray not only our organisation but also our spokesindividual. After sitting down with Harry and Rob, it was clear that the campaign would be in good hands with their team.
How much have you invested with them?
We had Forge Worldwide on retainer. Any origination we did with them like commercials was an additional cost.
What is the terminal result of working with Forge Worldwide?
We began working unitedly in the summer of 2011.
Results achieved
Are there any measureable or plum results?
We use a lead attribution method internally to measure the effectiveness of our campaigns. Additionally, we accepted word-of-mouth feedback almost our advertising like direct mail. It',s not a consummate science, but Forge Worldwide surely helped us instate continuity into our advertising efforts. We used the tagline they proposed organisation-wide.
Visually, it',s easy to see the separation they made in applying consistence athwart all our interactions. They strengthened and positioned our brand to show we never try to hustle or upsell our consumers. It reinforced our core values of treating nation fairly and pellucidly.
How did Forge Worldwide accomplish from a project treatment standpoint?
Forge Worldwide',s account reps were very entire. We met with them on a weekly basis to debate all the work in progress. Sometimes, we had to put unitedly an advertisement on very brief notice, and they always turned workaround for us on time. At the same time, they were always able to maintain a long-range view.
We programned the TV shoots extensively months in advance and relied on their experience in that field. Considering how ambitious they were, our shooting days went very smoothly. The team could both work on the fly and program strategic accesses far forward of time.
What is (from your point of view) the key factor to pay observation while intercourse with Forge Worldwide?
The main criteria I look for in advertising companies are being very pellucid almost cost and capabilities. I don’t esteem it when a vendor claims to have TV or radio expertise and then turns out not to have that expertness when I need it. I always knew that Forge Worldwide could liberate upon all they said they would. They listened carefully and were capable and professional.
What aspects of their work would you like to get improved?
The main criteria I look for in advertising companies are being very pellucid almost cost and capabilities. I don’t esteem it when a vendor claims to have TV or radio expertise and then turns out not to have that expertness when I need it. I always knew that Forge Worldwide could liberate upon all they said they would. They listened carefully to me and were capable and professional.
Do you have any advice for possible clients?
I embolden forthcoming clients to put their confide in Forge Worldwide. Don',t be fearful to ask them questions or ask for their time. They will always make themselves useful to you. The team listens well and takes a individualal and collaborative access to managing client accounts. They always make sure they get it right and can pivot fastly if you',re not fully satisfied.
