Advertising and Web Design for Building Products Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of marketing and interactions for Harvey Building Products. We are a manufacturer and distributor of outside edifice fruits. Our organisation is expanding from the North-East to the Mid-Atlantic and further West.
Desired goal
What challenge were you trying to address with Forge Worldwide?
For many years, we worked with a antecedent agency who didn’t prepare us with equal options for TV advertising, and we felt stuck. We needed a different organisation to give us advertising help for developing and raising brand visibility. We approached Forge Worldwide to form a TV spot for us. Since we are experiencing expressive growth, we hired them for an array of projects outside of the primary aim. This expansion included revamping our old website, developing digital our goods, and creating collective media full for us.
Provided solution
What particular tasks were responsible for?
Initially, we had them lay out the aim for the brand goods they were going to create. They began their work on the TV ads and other creative full. They degoodd the type of photography they programned to use for capturing our brand, and it included fruit photos and glamour shots.
In accession to that, they',ve completed an complete revamp of the website with UX design and accomplished client investigation and testing precedently the propel. They also formd video full for show on the frontend. After they completed the website, we were able to propel it. Their team also prepared collective media full as part of the rebranding. We are currently working on a live campaign with them that we anticipate will complete in November.
Was there a dedicated team?
Because of the different projects in this collaboration, I’ve worked with 6–10 limbs of their team for different tasks. We worked with three different account managers and different limbs of their support staff. We’ve had a dedicated limb from their creative team with us since the commencement.
How did you come to work with Forge Worldwide?
We sent an RFP to 10–12 Boston-based groups to see who would take the start to work on such a big project with us. Forge Worldwide blew us away with their excitement for our project, their response was unlike those from the other agencies who got back to us. They didn’t have preconceived notions almost our activity and it was clear they were dedicated to helping us create our brand.
How much have you invested with them?
I’m unsure of the exact aspect, but we’ve spent between $500,000 and $750,000 on their services so far.
What is the terminal result of working with ?
We began the project with Forge Worldwide in August 2014, and the work is ongoing.
Results achieved
Are there any measureable or plum results?
Most of the metrics can’t be measured in numbers, but we’ve seen our search result rankings skyrocket behind rolling out the new website. The website also has skilled lower bounce rates, increased commerce and engagement. Users have told us that the pages are easier to navigate and are more appealing.
How did Forge Worldwide accomplish from a project treatment standpoint?
I esteem how well they adjoin. We’ve been fortunate to have a team like Forge Worldwide to work with. They’ve done a big job of getting to know our business, and they became a part of our organisation. They’ve invested the time to apprehend the nuances of our project.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I’ve had nothing brief of an excellent relationship with them. What veritably stands out is how much they care almost our business relationship. I can’t conceive working with any other agency owing of how diligently Forge Worldwide is invested in accomplishing our commission. Their team is top-notch and has immense creative genius.
What aspects of their work would you like to get improved?
Although there has been a bit of turnover with our account reps through the years, Forge Worldwide handles in it the right way and adjoins all changes to us. They always appointed a senior limb to pick up the reigns and keep us in the loop.
