Advertising and Media Buying for Motor Speedway
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the VP of marketing at New Hampshire Motor Speedway, the largest racing ease in New England.
Desired goal
What challenge were you trying to address with Forge Worldwide?
We worked with Forge Worldwide for a series of advertising and media buying projects.
Provided solution
What particular tasks were Forge Worldwide responsible for?
We believed that we would be better served in our advertising if we used a New England-based agency that could propose more of a boutique access than the firms we had been using. After contracting with Forge Worldwide, we gave them the freedom to transact some of our running relationships, and we worked closely to educe other channels. We relied on them to exhibit some creative elements, but we also tasked them with media buying and media programning on TV, on the radio, and on digital platforms.
How did you come to work with Forge Worldwide?
Through a Clutch search for agencies in the Boston area, I identified 30 possible firms that I reflection could propose a symbiotic relationship. After the RFP process, we narrowed the list to eight agencies and drove to Boston to meet with all of them. We wanted to give them an occasion to acquire more almost us, and this was an occasion for them to throw us in individual. We askd each of the teams to our September NASCAR Monster Energy Cup Series race to experience what we propose. We gave them tickets, campers—anything they needed to come to us to investigation our atmosphere. Forge Worldwide rented a camper and brought their team up to experience our website. We listened to each team’s ideas following that weekend, and we felt the most snug with Forge Worldwide.
What is the terminal result of working with Forge Worldwide?
We leading occupied them in the fall of 2017, but we began working unitedly officially in January 2018. Our engagement remains ongoing.
Results achieved
Are there any measureable or plum results?
Going into our summer race, our ticket sales were trending advanced of last year, which we were very pleased with. Unfortunately, it rained for separate hours on race day, so I ponder we lost some walk-up commerce. It may be resistent to measure the full results of Forge Worldwide’s work owing we had some weather issues.
The weather issues aside, I am a big fan of how their team works unitedly. We believe our fruit is a pliant more exciting than other brands, but it seemed like their total service wanted to be implicated in this project, and the establishers do a big job of care everybody implicated.
How did Forge Worldwide accomplish from a project treatment standpoint?
Our account director is exact, and the team is pellucid almost time constraints. They work well with within our feedback processes from our national governing body.
What is (from your point of view) the key factor to pay observation while intercourse with Forge Worldwide?
We esteem their individualal touch. They really take an interest in what they’re working on. We askd them to our employee retreat to an indoor karting ease, and a few of their members came up to race with us for the day. Their level of involvement and dedication is refreshing.
What aspects of their work would you like to get improved?
No, I ponder we’ve educeed a big relationship so far. I look advanced to seeing how we grow unitedly. It will be a continuous process of acquireing almost each other and improving our methods.
Any advice for possible clients?
We’ve seen that if we ask Forge Worldwide into our globe, they show up and they’re implicated. I would commend something correspondent for forthcoming clients. We also establish it precious to go meet them in their services. The agility of their staff will give you a better knowledge of who they are and how they act.