Some details
The idea was simple: We asked graphic designers from 18 countries around the world to Photoshop the same model’s body by making her more attractive according to their country’s beauty standards. By expanding the scope to an international level, we revealed that the pressures of unrealistic beauty standards are felt on a global scale – and this ignited an emotional response felt around the web: Nearly 600 pickups, including
initial placements with BuzzFeed and The Huffington Post Extensive international coverage, including Business Insider Australia, CNN Espanol, six additional versions of The Huffington Post , and even a spot on a Canadian morning show More than 3 million views from the BuzzFeed feature alone Close to 1 million social shares, with nearly 20 percent coming from on-site shares Celebrity endorsements, including Sofia Vergara and Lil Wayne In less than a week, the campaign earned placements with The New York Times, Yahoo, Mashable, Bustle, Mic, Business Insider, Gizmodo, Marie Claire, E! Online, and The Telegraph View the full case study here: https://www.frac.tl/portfolio-item/campaign-case-study-perceptions-of-pe...