Some details
Our partnership with online sports merchandise retailer Fanatics focused on re-launching the We Are Fanatics blog and growing it into a popular destination for sports fans. Primary goals included building their audience, attracting media coverage, and increasing brand awareness. Our strategy mixed on-site content and off-site promotions with an emphasis on content designed to boost audience engagement. After more than 50
completed campaigns, 6-month results included: Features on popular sites like USA Today, MSN, and The Score 1,100% increase in organic search traffic 230% increase in the number of ranking keywords View the full case study here: http://www.frac.tl/portfolio-item/fanatics-6-month-engagement-case-study/