Through content analysis and research, we determined that there was ample opportunity to capture a significant chunk of organic traffic through content creation alone.
Our objective was to create a breadth of expansive and highly informational content that provides more value to users than anything else currently on the web. Producing a mix… of general informational topics alongside highly valuable and “high-intent” content, we targeted customers that were at different stages of the buyer journey.
We increased organic traffic for NVISION by 436% and increased conversions by 42%.
You can review our 5-month case study in its entirety here: https://www.frac.tl/work/content-marketing-case-studies/