Market Research for Pharmaceutical Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I am the global strategic brand director of a pharmaceutical organisation.
Desired goal
What challenge were you trying to address with Fresh Squeezed Ideas?
We were almost to do some market investigation. We wanted to do something different but weren’t sure of how to set.
Provided solution
What was the aim of their involvement?
We worked with them on one specific project. Our activity is very philosophical and physicians make terminal determinations on resigned treatments. The arrogance is that those physicians make sane determinations, but Fresh Squeezed Ideas proposed that there were other contributing factors in the choices physicians make. We tried to apprehend the irsane part of their determination making and how that contacted our market share.
We consulted with their team and came up with solutions. If we had new requirements or adjustments, they addressed them fast. We originally wanted to design an algorithm of risk factors. We approached the design from a sane perspective and our methodology evolved as we got further in.
What is the team compound?
I worked closely with three nation from their team. They consulted with another cluster for different hurdles.
How did you come to work with Fresh Squeezed Ideas?
Our Canadian annex worked with them and recommended them. They presented their philosophy of behavioral science and their past work. They had some interesting points and good ideas. They were more pliant than other companies and we felt they were the best solution.
How much have you invested in them?
We spent close to €130,000 ($153,369 USD). We set the process up so we could select to move advanced or redo sections at different intervals. They built a pliant cost construction as we went along and were very thoughtful of my budget.
What is the status of this engagement?
We worked unitedly from September 2017–March 2018.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We were very pleased with their work. The project required a high level of creativity on both sides. They felt like part of the organisation and their insights gave us new ways to tell our story. They’ve helped us better our marketing experiences.
How did Fresh Squeezed Ideas accomplish from a project treatment standpoint?
It was a very collaborative and evolving process and they were excellent. They hadn’t worked in the pharmaceutical space precedently, but they responded fast and were ready to change their methodology. They were sometimes too fast for us to keep up with. They showed an academic inquisitiveness and an eagerness to complete the project that went over just earning money.
What did you find most forcible almost them?
They are easygoing, interested, and inquiring. They have nation from all over the globe and powerful female representation. It was fun to work with such a culturally diverse team. We had some veritably productive conversations thanks to that difference.
Are there any areas they could better?
It took time to get to know each other. They needed to apprehend our goals fully precedently they establish a solution. It was a bit frustrating until we got into their mindset. Once we worked out our differences, it was a very constructive way to work.
