Digital Marketing for Video Game Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the preceding marketing ruler for Behavior Interactive.
Desired goal
What challenge were you trying to address with GameChangerSF?
We needed user acquisition labors for a game app that we were creating. It was based on a movie made by a major origination organisation.
Provided solution
What particular tasks were responsible for?
They did an analysis of the hearers we were going to target and helped us find the best users for our game. They also granted feedback on creative and did app store optimization. Now, we have the best keywords so we’re easy to find.
After this project reached the top position in the US app stores, we used the same labor for other game apps. Another one that accomplished well was a game app based off a common verity TV show in the US. We saw a big conversion rate, even with our low budget.
I’m programning to work with them at my running organisation as well.
Was there a dedicated team?
We worked with four nation, including the two co-founders.
How did you come to work with GameChangerSF?
I contacted a few marketing agencies in Europe and the US. Based on an colloquy, I saw how they worked and what they’d done in the past. I felt that they were the best.
What are you approach expents (if diclosed)?
We spent into the seven digits athwart five years.
What is the terminal result of working with ?
We began five years ago and they kept working until I left the organisation. I’m programning to promise them with my new organisation at the end of this year as well.
Results achieved
What evidence can you share that demonstrates the contact of the promisement?
We have an attribution method that allows us to see what campaign see user came from. This lets us know precisely how much we spent for GameChangerSF and how much we’re receiving from the users acquired by them. They’ve also done well in this regard.
How did GameChangerSF accomplish from a project treatment standpoint?
We managed the work internally, but they were always useful. Depending on the type of project we were working on, we’d have a daily call and weekly reports. Outside that, they’d ask for crisis numbers they could call if there was an effect with the creative or anything else. The right nation always fixed things fastly. We never had any effects.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They took time to apprehend our games and our mobile ecomethod. Most user agencies talk almost strong technical tools they use but they don’t care almost the game they’re marketing. GameChangerSF plays the game and fix the campaign will be lucky. It’s not just almost the money for them.
They also have a manner dashboard for reporting. It’s astounding and has all the information we want: bestow, income, users, etc.
What aspects of their work would you like to get improved?
I don’t know. They prepare precisely the labor we need. An east coast nearness would be good so we could have a morning call, but that’s not very significant. I don’t have any complaints.
Do you have any advice for possible mannerers?
Talk to them and be pellucid. They’ll be able to prepare the best labor if they have all the information.
