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EFI is a global leader in production printing equipment and solutions. ",EFI Fuels Success", is the cornerstone of the brand and informs all communications. GVP created this global brand positioning and identity system, including advertising. Since its introduction, it has been credited with generating a 70% increase in brand engagement and the ",Fuel Cell", brand identity won 1st place in the Brand ID/Design category of the B2B
ACE Awards.