Mack-Cali Realty Corp. is among the nation',s largest REITs. GVP created an integrated ad and media campaign (web, social, print, video) for their Harborside Jersey City live-work-play commercial and residential property. Our destination-based ",BE HERE NOW", campaign served as an anthem for business owners and millennials to be early adopters in a city that was about to explode with opportunity. Flexibility of messaging… allowed for customizable communications focusing on location, talent, amenities, leasing and tax incentives. Within 18 months of the campaign launch, Mack-Cali',s Jersey City properties achieved over 90% occupancy rate. The ",BE HERE NOW", campaign also won over a dozen awards including BMA ACE Awards, IAC Web Awards, W3 Awards as well as real estate and NJ Ad Club Awards.