Some details
A strategic marketing campaign and brand ID system designed to increase Chubb',s share of the high net worth (HNW) market segment. Program included primary research among employees, brokers, agents, influencers and customers. Deliverables included brand platform with target personas, brand guidelines and tool kit, dedicated website, customer video testimonials, print, direct and digital ad campaign. The ",Move up to Chubb",
program generated $5MM in quotes in test market during first six months, prior to national roll-out.
