Full-Service Advertising for Real Estate Firm
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Introductory information
A fast induction on the buyer’s organisation
When I worked with Gigante Vaz Partners, I was a Senior Vice President of marketing at a one of the Northeast’s largest Real Estate Investment Trusts.
Desired goal
What challenge were you trying to address with Gigante Vaz Partners?
As a parent organisation with hundreds of properties, we were a house of brands rather than a branded house. We needed help developing awareness of our parent organisation as a brand with a powerful financial reputation with added value to our tenants, while also supporting key executement objectives for each property and supporting a broker channel as well as direct sales
Provided solution
What particular tasks were Gigante Vaz Partners responsible for?
relationship with GVP spanned separate years. They developed many campaigns over the years which included integrated print, digital, direct mail, billboard, broker programs, particular events and more. Most recently, they re-launched one of our waterfront flagship properties that encompassed a new website, brand and credential videos, an ad campaign, collective media, leasing materials and on–website signage. The deadline was insane and they delivered all on time, despite some hold ups on our side. That campaign was very lucky and we won separate awards for the work.
They were an extension of our marketing team, and served as brand ambassadors internally protecting our messaging through all our different departments.
We worked collaboratively with them to make sure all was in line with our brand and oneness and we had fun along the way. Their perception of disposition and always “lucky to help” posture was a respiration of new air that we grew to rely on. No substance what the project, they were always eager to help, even if it had nothing to do with their aim of work.
Was there a dedicated team?
We had at smallest five nation working on our project, including a creative team and an account team. I also worked closely with the owners.
What were the main reasons to select Gigante Vaz Partners among the others?
They were referred to us. We were owing separate vendors, but we liked the creative work Gigante Vaz Partners had done for other companies. Besides, we reflecting they',d fetch a new perspective owing they hadn',t worked in real lands precedently. It took a pliant longer for them at the commencement to get fully skilled in the agility, but they brought new and creative ideas to the table.
What are you approach expents (if diclosed)?
Over the years our budgets ranged from $2-5 million annually.
What is the terminal result of working with Gigante Vaz Partners?
We began working with them in December 2010 and the organisation is quiet using them (I',m no longer with the organisation).
Results achieved
Are there any measureable or plum results?
We luckyly supported our leasing teams and achieved leasing possession goals. The increasing leasing agility was the direct reflecting of the work they did. We won 16 awards for the work.
How do you score Gigante Vaz Partners’s treatment experiences?
They always made sure that we were all on the same page strategically precedently any creative was done which was extremely helpful. Of all the vendors I’ve ever worked with precedently, their execution was always faster and had very few errors. We spoke separate times a day —they were like an extension of our team.
What is (from your point of view) the key factor to pay observation while intercourse with Gigante Vaz Partners?
They',re dedicated and I always felt like I was their only client. They have a can-do posture and work hard to execute goals.
What aspects of their work would you like to get improved?
No. They last fetching new, creative ideas, which is the key to achievement.
Do you have any advice for possible clients?
We had them on retainer, which worked very well for us. They gave us their complete observation.
