About GKV Digital Marketing company in Baltimore, United States
GKV is a full-service integrated communications agency that has been changing and evolving for 30 years. Were good smart people who can do and will do whatever it takes for challenger brands to succeed.
We create thousands of pieces of social and digital content every year in-house. Plus awarding-winning TV and radio and direct mail.
Working with challenger brands means always challenging ourselves to find new and more effective ways to grow our clients businesses and brands.
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We are from a challenger brand town Baltimore and our clients are challenger brands. Our culture is to always challenge each other and the status quo to do things better. Were independent we are not part of a big holding company so we decide our own fate.
That independence attracts some great talented staff from big organizations that are tired of bureaucracy and the same for our clients. Our clients want nimble. Our clients appreciate that the people they work with everyday have at least as much experience as they do. We ’over-service’. We cant help it. We know our clients.
We care about them as people in addition to their business goals. How can you not when you spend as much time together as we do. We work REALLY hard to make our clients happy – we LISTEN to them establish trust and relationships guide them in the right direction and do what it takes to make them successful.
Many of us have worked together for many years so we work together as a team to solve problems quickly stay positive and make it happen. There really are not a lot of challenges we arent able to overcome. A lot of agencies out there deliver good work… we do that PLUS our clients LIKE us. We have many repeat clients.
Lets talk about challenger brands and their leaders because challenger brands need challenger brand leaders and challenger brand partners to win. What we have learned over our 30 years is that the way challenger brands behave in the marketplace decides their future success or failure.
Challenger brands need to get noticed. They wont get noticed because of the massive amounts of money they spend (because they dont typically spend massive amounts of money). They get noticed by offering something different than the category leader. No navel gazing her. Keep it simple important and relevant otherwise the consumer will follow their normal autopilot behavior and reach right past your brand for the category leader.
Like a flock of seagulls singing A Flock Of Seagulls for the ridiculously good Cape Cod Chips.
Challenger Brands live on love. They dont rely strictly on the rationale benefits or the badge value of category leaders. They are more relevant. They get the real you. You like having them as a friend because you can rely on them and because of that you introduce them to your friends. Thats how challenger brands grow!
Sort of like how PANDORA Jewelry helped men give gifts that actually seemed like they listened.
Challenger Brands are true through and through. Your every interaction with them a customer service experience the tone of voice of an ad their social feed… they all come from the same place. The same heart and head.
And thats especially important and especially unique when it is the case with your cable provider.
This is the glue that holds everything together. You cant do the other three without this fourth behavior. You need to be willing to not do things in order to focus on what you do really well.
For Bridgestone Golf do you sacrifice TV in order to sign Tiger Woods as your spokesperson and instead spend virtually everything in digital?