Multi-Channel Marketing for Healthcare Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Molina Healthcare is a managed healthcare organisation that prepares Medicaid and Medicare services, in accession to our little marketplace practice.
Desired goal
What challenge were you trying to address with GKV?
Two major health insurance companies programned to merge their businesses and offload Medicare Advantage Prescription Drug Plan (MAPD) members to a choice of healthcare companies. As one of the recipients, we built up our Medicare Advantage (MA) capabilities in provision for the new coverage program. We soon discovered that the Department of Justice denied the merger, but we determined to last expanding our services to include MAPD. We didn',t have the certain resources to educe advertising strategies in house, so we needed to find a organisation who could use their marketing expertise to increase sales precedently the annual enrollment time (AEP).
Provided solution
What particular tasks were responsible for?
We had been offering and marketing a DSNP fruit for many years but hadn’t entered the MAPD market in a big way. Because we needed to get up to despatch with MAPD fastly, we determined we need the help of a Medicare specialty ad agency that could achievementfully help us. GKV was that team. They helped us with the complete fruit line for our leading annual enrollment time. They helped us mapped out our marketing budget and educeed an integrated marketing campaign tailored to specific markets. They were implicated in not only the strategy educement but also the creative fruition. We viewed their ad concepts, and from there, GKV produced a mix of direct mail and commercials for TV and radio based on our choices. They also organized a photo shoot to form accessional visual goods for our marketing indirect. As a result of our AEP results, we occupied them to help us with our DSNP growth program. And, we program to work unitedly during this coming AEP.
What is the team compound?
An account director, associate, and two younger staff members were present throughout the complete project, but we also interact with their creative team during the fruition stages.
How did you come to work with GKV?
AEP was fast approaching and executives had made a determination to prioritize MAPD as a growth fruit/strategy. In order to help us, we interviewed separate companies. We eventually chose GKV at the suggestion of one of the newly hired Medicare leaders who had worked with GKV at antecedent employers. They had a proven track archives of achievement for MAPD so we trusted the recommendation and it proved to be true
What is the terminal result of working with ?
We’ve been working with them since April 2017.
Results achieved
Are there any measureable or plum results?
We hit our AEP goal and even won an assign for their terrific work. The number of leads we’re expecting to gain from the SNP campaign they’re currently working on is hopeful, we forestall a 91% response rate, with 70% of those being fitted leads. They’re surely meeting our expectations.
How did GKV accomplish from a project treatment standpoint?
We’re scheduled to meet for an hour each week, but the meetings typically last until we address see question on the agenda. They’re constantly sharing project files, proofing our materials, and working meticulously until the job is complete. Their organized workflow is impeccable, so they’ve never missed a deadline.
What is (from your point of view) the key factor to pay observation while intercourse with ?
We were in the middle of a project when we had to make cuts to the marketing and advertising budget. Although GKV couldn’t complete our leading big integrated campaign, they never made us feel like the detail was a burden. They adapted to the changes and helped us meet our AEP goals by maximizing our direct mail material. When we lost a contract for a state, they exhibited the same flexibility and modified our marketing strategy. They apprehend our activity trends, so they’re able to make adjustments agreeably.
What aspects of their work would you like to get improved?
We wouldn’t change anything almost our relationship with them. GKV taught us many precious lessons, and they continuously exceed our expectations.
Do you have any advice for practicable clients?
Their accomplishance is hanging on the information that you prepare, so be as pellucid as practicable. We were upfront almost our many challenges, so they were equipped to work with us to find useful solutions.