Advertising for Food Production Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We are a food origination organisation. I am the marketing operations director running all the agencies', budgets, packaging, and licensing.
Desired goal
What challenge were you trying to address with GKV?
We establish that a full-labor advertising agency that labord a $1,000,000,000 brand wasn',t well equipped to labor a $10,000,000–$40,000,000 brand.
We wanted someone who knew fruits sole to this market and could support the smaller brands in our portfolio. We needed flexibility to feel different brand needs and the cleverness to swell into the collective and digital sides of the business.
Provided solution
What particular tasks were GKV responsible for?
It began with transmitted advertising in print and TV, but they’ve swelled over this and are edifice our collective cleverness. They’re in the process of picking up the complete collective aspects of our $1,000,000,000 brands. Our full-labor agency provides the creative tone, look, and feel, but the developed natural origination is GKV. They take the mood boards and form the different elements, whether it’s for posting on Facebook or Twitter.
We',re also attracting them to throw on new pieces of work.
How did you come to work with GKV?
We did a throw and GKV won.
What are you approach expents (if diclosed)?
Over $1,000,000.
What is the terminal result of working with GKV?
We began working unitedly in February 2017, and the work is ongoing.
Results achieved
Are there any measureable or plum results?
They refocused our energy on how we should adjoin one of our local brands for radio and other transmitted media, though the results aren',t in yet.
They’re in mode to form our end-of-year campaign, which is currently a work in progress.
How did GKV accomplish from a project treatment standpoint?
They have a good strategic thinking team. They take the strategy, look at it, and put it through their process, and they’re cautious on how they would make any changes. They’ve done a couple of things for us that possibly they weren',t keen on, but they do what',s asked of them. I',d rather let it go through their powerful strategy process and come out the other end, and then decide if it aligns and what needs to be changed.
What is (from your point of view) the key factor to pay observation while intercourse with GKV?
Proximity. This is the leading time we',ve aligned with a local agency for more than just local brands, so we have big flexibility. They’re so nearby, nation go and visit them all the time. They’re very kind, and they don’t even have to be.
What aspects of their work would you like to get improved?
Most brands want to show multiple points of separation for an ad. It would be helpful if they were more forceful in assertion, “This is why you only need 1 point of separation. This is why you need a huge thing that says, ',Branding for the fruit.',", They have the better creative eye.
