Branding & Marketing for Medical Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the CEO of AbsoluteCARE, an ambulatory, intensive care unit medical center. We currently have 3 locations, and we',re going to be adding another 8–10 locations over the next separate years. These are big medical centers that centre in on the sickest of the sick, nation who have multiple chronic conditions and major behavioral and collective issues.
Desired goal
What challenge were you trying to address with GKV?
It',s not always easy for nation to apprehend what we do. Often times, nation ponder we',re a hospital. Some folks in our activity ponder we',re a federally-qualified health center, which is different. We wanted to redo our website to expound what we do. We began as an infectious disease medical center primarily centreed on holistic care of HIV and AIDS. After many years, we morphed into a chronic care medical center. We needed to change that picture and expound the benefits of AbsoluteCARE to our target hearerss (the insurance companies and possible members). We also wanted to prepare an exposition to preparers owing joining our team.
Provided solution
What particular tasks were responsible for?
GKV revamped our mobile-friendly website. They set it up so our in-house staff can update what they formd. They also produced three separate videos for us, one directed toward health insurance companies, one for prospective patients, and one for new team members. They put all unitedly in a way that allows us to combine the products that they formd with marketing indirect to tailor to our hearers.
How did you come to work with GKV?
I',ve known Garry Raim [Partner, EVP Direct &, Interactive Marketing, GKV] for decades. He is well-known in the healthcare activity owing he came out of healthcare. When we interviewed them, they were realistic almost what the right deliverables should be. They weren',t the smallest costly, but they weren',t the most costly whichever. They understood what we were looking for, and I had trust in their power and their uprightness.
What are you approach expents (if diclosed)?
We',ve spent about $100,000–$200,000.
What is the terminal result of working with ?
We',ve been working unitedly since September 2016. We',re always adjusting, changing, and adding.
Results achieved
Are there any measureable or plum results?
When we showed the video to possible members, it helped us increase the onboarding of targeted new members dramatically, pushing a 23-fold increase. In the past, we expounded as best as we could what we were doing, but nation didn’t apprehend until they viwebsited one of our medical centers. When we show them the videos, all of a unanticipated, we get the same feedback that we used to get behind they would journey to visit one of our centers. We',re able to get the sales process down the path more fastly and incostlyly using these videos, instead of flying nation in to see one of our centers.
How did GKV accomplish from a project treatment standpoint?
They nailed it.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Their creative was terrific. They understood behind a couple of sessions with us what we were looking for. They fastly laid out a sketch of what they would form. They were very answering. They didn',t ruin time and resources unnecessarily. And, they did it within the time frame and within the budget.
What aspects of their work would you like to get improved?
No.
