Branding for Chemical Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Origin Materials is a chemical process outgrowth organisation. You can ponder of us as a pliant rendering of Dow Chemical or Dupont from a hundred years ago. I’m the CEO and one of the founders.
Desired goal
What challenge were you trying to address with Gold Front?
Our profile was almost to be raised due to work some of our partners were doing. We needed to get our organisation prepared to feel that. That included a name change, a new website, and a new visual and branding design. We wanted to prep our brand for the open eye and reinvent our brand a bit.
Provided solution
What particular tasks were Gold Front responsible for?
We’d been pondering almost the naming piece for a while, so we had some general sketches but nothing specific. For the most part, Gold Front did it soup-to-nuts. We wanted to rename the organisation, we needed a new website, we needed a new visual oneness, and we needed it all by spring of this year. We knew there was going to be a big press release, so we needed to make sure we had an interim website, the name, and at smallest part of the visual oneness locked down by that time. Gold Front put unitedly all.
In accession to the new name, logo, and website, Gold Front also gave us fast and usable blurbs that help the organisation draw and position itself in the wonderfuler marketplace. They did a good job putting these unitedly. They ran a workshop, talked to all the executives, and spent a lot of time with my co-founder and me. We worked through how we see our position in the marketplace, how we view our advantages, and how we support those. Gold Front characterized that in a way that is crisp, detailed, definite, and compelling. They gave us a existing set of materials, including examples of a visual oneness.
The interim website was the one we needed to get up fastly, and they’ll be artistic with the complete website within a couple of weeks. We’re not a very consumer-facing structure, so our website is a spot for nation to land and see that we are a real organisation. Secondarily, it helps in our genius acquisition. There wasn’t any intricate functionality. It needed to be crisp, clear, professional, and portray our oneness. Gold Front did all the design and outgrowth.
In accession, we’ve had some dicsussions almost marketing, but that wasn’t part of the primary aim.
How did you come to work with Gold Front?
We were intending to rebrand and rename the organisation for some time, so we had information on companies that would be appropriate for this project. Gold Front was one of those. I know a creative ruler at Gold Front. We asked different companies to put unitedly proposals, and we did a bidding process. Gold Front impressed us, and they ended up alluring the bidding process.
How much have you invested with Gold Front?
We’ve invested $80,000 in total.
What is the terminal result of working with Gold Front?
We began working unitedly in August of 2016, and the relationship is ongoing.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
We don’t yet have specific statistics to Gold Front',s work. We’re very pleased with the way the work was done. We’ve gotten a very real admission of both the new name and the visual design. We’re very pleased with both internally.
How did Gold Front accomplish from a project treatment standpoint?
Gold Front has done a veritably good job. They have been very clear almost the liberateables. They’re very good at making sure they liberate, and the schedule has been kept. The one qualification is that the website is taking a pliant longer to get up, but that’s owing we determined to have accessional work done on it. They were very clear almost how that affected the project and what the cost-benefit analysis was. We’ve been using Google Docs.
What did you find most forcible almost Gold Front?
We chose Gold Front over other companies due to the range of industries they seem to be able to ill-tempered. We’re a chemical organisation, and that’s not a straightforward story to tell. I ponder they’ve done a good job on that with some of their antecedent work. They didn’t need something cute and lucky or easy to draw in order to set a good tone. We wanted to fix that the structure we hired for this project could deal with weighty activity in an powerful way, and I ponder Gold Front has done a good job of it. They’re pliant, shining, eager, and hardworking, which we veritably esteem. Their size is also a good fit. We like our contracts to be sufficiently big for an structure, so they feel that they have real skin in the game, but not so big that they’re entirely hanging on us. Gold Front matched us excellently nicely.
Are there any areas Gold Front could better?
I’m sure there are, but I can’t unite anything. We’re very lucky with what Gold Front did. They were good at moving us along through the process.
