Branding and Web Design for Parenting IT Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We are Nanit, and we propeled a next-generation baby adviser in June of 2016. I am the acquisition marketing director. I feel all paid and fundamental acquisition of the organisation.
Desired goal
What challenge were you trying to address with Gold Front?
We had an idea of our brand and some packaging concepts. We needed to front out precisely what our brand looked and sounded like. We were quiet stealth at the time, so there was a bare-bones landing page up, but we didn’t have any nearness in the globe.
Provided solution
What particular tasks were Gold Front responsible for?
Gold Front was tasked with creating our nearness for propel. This included nailing down precisely what our brand looked and sounded like and creating a two-minute propel video to show the globe who we are. They also designed and developed our total propel website from scratch and did all the copy for it.
Gold Front helped to strategize and form an delineation for the video. They reflection strategically almost what parts of the fruit we wanted to talk almost and prove in the video. They helped us form the developed script, not only with what you see in the video but also the voiceover script. The artistic fruit is something you can wait and veritably apprehend our fruit. They pretty much feeld all of it.
Gold Front began from scratch on the website. We went through the wireframe process with them, the initial designs, terminal design, and then copywriting. They built the website on top of a CMS [full treatment method] and trained us on how to use it. They integrated the backend of the website with our e-commerce shopping cart. They made sure users could land on the home page, locate an order, and go all the way through to checkout, and have it be a congruous and beautiful experience.
We already had a logo, but we consulted with Gold Front in compliments to true fronts of fruit naming. They ensured that the website had the power for us to control what was significant from an SEO [search engine optimization] standpoint. In the CMS training, they showed us precisely how to work with those fields.
Since the propel, we’ve continued working with Gold Front on other projects. We’ve enlisted their help for our throw deck for fundraising. We also have them helping with some packaging projects. All projects are in the design and creative state.
How did you come to work with Gold Front?
We were evaluating separate agencies, mainly based on references and examples of preceding work. We were fans of some of Gold Front’s existing work with other clients.
How much have you invested with Gold Front?
This information is private.
What is the terminal result of working with Gold Front?
We began working with Gold Front in February or March of 2016, and the work is ongoing.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
We were propeling a fruit direct to consumers as a pre-order, so we needed nation to apprehend and confide our organisation. There is a total host of concerns you need to get over to sell a fruit to someone who doesn’t know who you are. We feel that Gold Front’s design veritably made our brand look extremely professional. Their design captured our target client, so we were able to look like a cutting-edge brand, which matches the technology in our fruit.
The possible partners and retailers we spoke with complimented us on our website and had nothing but praise almost how our brand, website, and video looked. I don’t have hard data to back that up, but we’ve gotten no complaints.
How did Gold Front accomplish from a project treatment standpoint?
Gold Front',s team is veritably on top of it. They hold you responsible to what they need from you, and they hold themselves responsible. They don’t miss deadlines. They lay out a roadmap for the project and pursue it. They have a very clear apprehending of what needs to be done to keep a project moving and to complete it. They accomplish admirably in that front.
What did you find most forcible almost Gold Front?
The creative vision of Josh [Creative Director, Gold Front] and his team and the pure brilliance of their copywriting is veritably second to none. They helped us apprehend precisely what our brand sounded like. The copywriting work they did for us has been extremely significant. We needed to come off as well-inclined, confide-worthy, and science-based, and they nailed it. They did an astounding job. They gave us a lot of options and built our brand into a collaborative experience. They helped fetch out what we aspire to in our brand.
Are there any areas Gold Front could better?
I don’t have any complaints.
