Some details
Buzzard Point is a historic Washington, D.C. landmark, the final jewel in the crown of the Capitol Riverfront Community—the District’s fastest growing neighborhood.
With beautiful new residences, retail spaces, open-air markets, and an active shoreline still many months away, Grafik used the grand opening of world-class Audi Field to launch our place branding campaign this summer.
Online, in signage, social
media, and PR, we leveraged its deep history and bright future to bring the inspiring vision of Buzzard Point to life.Festivities around the inaugural D.C. United game at Audi Field meant plenty of reasons to post invites, reminders, and schedules for fans wanting the latest news. It was also the perfect chance to capture new neighborhood followers. We made certain the Buzzard Point branding was prominent in all of them.