Some details
Kraft wanted to measure and understand how exposure to its #LoveforKraft Instagram campaign impacted perception of the Kraft brand and examine the impact of the Instagram posts on brand awareness, purchase intent and favorability. In partnership with Mavrck, Group RFZ’s brand lift was able to provide Kraft with vital effectiveness metrics, such as a 40-point lift in brand favorability among non-Kraft users and a 15-point lift
in purchase intent with that same audience.