About Havas Edge Creative company in San Diego, United States
Havas Edge is an award-winning agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel, a creative powerhouse that loves data and analytics, and a passionate partner that is committed to g
Were different. And proud of it. Havas Edge is the largest vertically integrated full-service performance marketing agency in the world. With expertise across digital broadcast and media domains Edge succeeds by helping build our clients businesses and brands – in that order. Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients maximize revenue.
With over 25 years experience in the performance marketing industry Steve knows that any agency can look good to a client when things are going well. But when times are challenging and there is no margin for error an agency must prove the fiscal impact of its efforts and rise to meet those challenges with honor and integrity.
Armed with this simple yet powerful idea he has created a network of leading performance marketing agencies with a singular mission: engage customers and compel them to act. To do this he has assembled a team of world-class integrated marketing experts leading best-in-class performance marketing agencies who know how to deliver profitable results. Steve continues to support global clients of Havas Edge and the Edge Performance Network (EPN) and with the support of Vivendi and Havas through acquisitions and start-ups seeks to grow EPN throughout North America EMEA and Asia Pacific.
Steve is a frequent speaker at Direct Marketing Association and PDMI events a mentor/advisor to the TED Fellows Program and on the board of trustees for Feeding San Diego and the Presidents Council for the Colonial Williamsburg Foundation. In 2006 he was honored as Havas Worldwides ’Global Person of the Year’ and in 2018 became the youngest ever inductee into the Direct Response Hall of Fame.
Throughout Abeds professional career he has been a direct response media specialist with proficiencies in both short and long form planning and buying. With his guidance experience and insight DRTV marketers such as Amazon NortonLifeLock and eHealth have all enjoyed increased sales and lower cost-per-acquisition. Prior to joining Edge Abed served as top account executive with Century Media. He is a graduate of Columbia University.
Jennifer manages the short form broadcast division at Edge. An industry veteran with 12 years at Edge she has been integral in providing strategic leadership to help clients build their business and their brand through acquisition-centric television. Her vast industry experience not only in media but also in brand response marketing enables her to lend a 360 degree perspective when partnering with our clients to meet their goals. Prior to joining Edge Jennifer was the Vice President of Direct Marketing for Murad Skincare and Director of Development for World Media TV Productions. Jennifer launched her career with 4 years of training in the commercial division at The William Morris Agency in Beverly Hills.
Eric is an experienced executive with more than 20 years experience helping Fortune 500 organizations reach their growth and profitability goals. Prior to joining Havas Edge Eric was SVP Strategic Investment at LPL Financial (NYSE: LPL) the largest independent broker/dealer in the U.S. Previously Eric was VP Corporate Development and Regional CFO at a division of American Express (NYSE: AXP) that later became RSM McGladrey (NYSE: HRB).
Erics impact on organizations financial performance comes from closing and integrating more than 150 business acquisitions aggregating to nearly $1B in annual revenue over his career. His experience with relationship building analyzing valuing structuring deal amp; incentive systems board presentations amp; approval and integrating operations efficiently combine to make him a valuable members of Edges executive leadership team.
Jack is considered one of the most successful direct-to-consumer marketers in the field and was named by Electronic Retailer Magazine to its list of people who changed the face of the direct-response industry. Response Magazine named Mr. Kirby one the Top 25 Most Influential People in direct-response television and recently tapped him for induction into the Direct Response Hall of Fame. He has previously served as President of HSNi (Home Shopping Network) National Media Corporation during his tenure the largest global direct-response television marketer and continues to serve as Chairman of eBrands Commerce Group a multi-channel direct-to-consumer marketer. Mr. Kirby is also former Chairman of The Electronic Retailing Association (ERA) the preeminent global trade organization for television internet and radio marketers.
Jack Kirby is also an accomplished producer in network television syndication and radio having produced the Peabody award-winning LARRY KING SHOW the Emmy award-winning CBS NEWS Night Watch as well as the successful syndicated daytime television talk program THE CHARLIE ROSE SHOW (NBC/Post Newsweek).
Jim has been a dynamic force in the marketing world from an early age when at just 26 he became the Managing Director of an international marketing organization. He went on to lead the Marketing Strategy Teams of companies such as GE and Conseco. His agency experience includes being President of Optima Direct and RAPP US and recently was the CEO of Leading Response a customer acquisition and lead generation company.
Jim has a proven ability to grow revenues and connect with consumers and brings a wealth of knowledge to Edge and to our clients. He believes that we are the ’Architects of our Clients Success’ molding and building an integrated platform to enhance our clients marketing goals into its ultimate success.
Nicky cut her teeth in International Performance Marketing UK spending the first few years of her career marketing US brands internationally. Sixteen years ago she travelled across ’the pond’ to expand her skills in the international market. Nickys role within Edge is introducing clients to our robust integrated suite of Performance Marketing channels.
Nicky brings 18 years of Performance Marketing experience and has a robust understanding of the world of advertising from online and offline media to fulfillment to customer service and not forgetting international distribution.
Dalton has been managing business development for Edge since 2003. His role is centered on introducing clients to Edges robust vertically integrated direct response solutions here in the US and in Europe. Once Edge partners with a client Dalton actively engages along with the Edge team to ensure a heightened level of customer service. Daltons career started working on the client side with companies such as DFW International Airport and several tech startups in the early 2000s his experience from both an agency and client perspective is what helps him work with clients to identify areas of opportunity to maximize marketing efficiency. Daltons client experience includes working with Centurylink St. Jude Childrens Hospital Citibank Cancer Treatment Centers of America TD Ameritrade and Viking Cruises.
Tony is a strategic thought leader who has been helping clients succeed at Havas Edge since 2006. Tony began his career at Edge in the media division and spent 7 years developing and executing performance media strategies that drive profitable results at scale. Tony now operates as VP of Business Development. In his current role Tony brings his expertise to bare by aligning the right agency resources to help new clients tackle tough business challenges. As a result of helping our clients succeed Tony and the business development team are an important driver of agency growth across integrated channels and services.
With over 14 years of experience Nicole has become a leader in the Spanish Media and Marketing world and has helped Edge launch a best-in-class Hispanic offering since joining in 2017. With an emphasis on Performance Marketing and a passion to grow her clients ROI Nicole has developed and implemented proven Hispanic marketing creative and media strategies to help brands efficiently connect with the Hispanic consumer in a relevant and meaningful way. Nicole is also responsible for strategically supporting efforts in Mexico and Latin America for the agencys Edge Performance Network which is the largest full-service Performance Marketing group in the world. Her previous experience is both on the agency and client side and has led and consulted on campaigns in the likes of: Unilever St Jude Childrens Research Hospital Nutrisystem Nestle Health Trip Advisor Mutual of Omaha SoClean among other world-wide advertisers and Fortune 1000 companies.
Nicole is a leadership member of the WOMENs E.D.G.E and Women In Business agency groups she is originally from Mexico City and now calls California ’su casa.’
TP has over 22 years of experience at Havas Edge and in the performance marketing industry. He has worked on accounts such as SoClean Uhaul Countrywide Icon Health and Fitness Nautilus Philips and many more. Throughout his career in Business Development he has created lasting relationships with his clients and feels fortunate about his ability to play a roll in their success and growth. TP graduated from University of San Diego with a BA in Political Science.
As EVP Executive Creative Director at Edge Mary is leading the creative charge to deliver great work that works as hard as it possibly can. Shes been doing exactly that for over 20 years at some of the worlds leading creative agencies including Arnold Worldwide Hill Holliday and Chiat Day. With over 100 creative awards to her credit the one shes most proud of is the Effie for Vonage.
Marys eclectic mix of experience —direct marketing digital social brand promotional and b-to-b—serves her current clients well as she simultaneously builds their brands and profitable results. In her spare time Mary serves on the board of Massachusetts College of Art and is an active member of grubstreet.org a non-profit creative writing center dedicated to supporting writers in the city of Boston.
Ben McEachen is a leader with proven success over the last 16 years using analytics to optimize media performance business systems and operations.
In 1998 Ben was the third employee of a firm that would become the 4th largest consumer debt management brand in the United States. Under Bens leadership this direct response driven operation grew to a $40MM a year enterprise with 600 employees and its systems would go on to process over $1.5 billion in consumer payments.
In 2008 Havas Edge invited Ben to join the team in Carlsbad to apply his experience with business intelligence and process innovation to improve both internal operations and the operations of external client businesses.
Ben enjoys fishing despite rarely catching fish.
Our Edge comes from a media-agnostic, results-oriented approach, supported by our wealth of assets and capabilities. More than 325 integrated marketing experts across 5 offices: Boston, London, Los Angeles, Portland, and San Diego, each providing local cl
