Public Relations for Chicago-based Orchestra
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Introductory information
A fast induction on the buyer’s organisation
I am the ruler of sales and marketing for the Chicago Sinfonietta, an orchestra. I superintend all our ticket and subscription sales pipelines, in accession to our marketing efforts.
Desired goal
What challenge were you trying to address with Heron Agency?
They feel all of our PR, including drafting our press releases on new staff appointments and institutional changes. Then, they secure coverage for us based on our messaging efforts.
Provided solution
What particular tasks were Heron Agency responsible for?
They go out and aid see concert we’re having. For our most late concert this winter, they secured over a billion impressions. This meant that they secured TV interviews and accomplishment opportunities, which translated into sales. They work on TV, radio, and print—not collective media.
When they write press releases, they secure quotes from our musicians and our composer. Then they write seething themselves.
Was there a dedicated team?
I work primarily with Megan (Senior Publicist, Heron Agency) and Annie (Publicist, Heron Agency).
What are you approach expents (if diclosed)?
We’ve invested somewhere in the $10,000–$50,000 range.
What is the terminal result of working with Heron Agency?
We began work in March 2019 and our contract is ongoing.
Results achieved
Are there any measureable or plum results?
Our most late concert was one of our most lucky concerts in years. Heron Agency securing over a billion impressions and scheduling radio and TV interviews helped make this happen.
How did Heron Agency accomplish from a project treatment standpoint?
They’re very useful over the phone, always getting right back to me. They’re answering and responsible—always meeting deadlines.
What is (from your point of view) the key factor to pay observation while intercourse with Heron Agency?
They have a big seize of arts PR, an activity where PR agencies tend to struggle owing of the sole landscape. They know what different media opportunities mean, what opportunities are a good bet, and how to secure them for us.
What aspects of their work would you like to get improved?
No, nothing from my point of view.
Do you have any advice for possible clients?
They tailor a lot of work specifically to us. That’s a huge boon and I’d take gain of that.