Some details
The Dow Chemical Company is a 121-year-old organization on a mission to combine chemistry, biology, and physics to help people thrive.
Dow recently invested building out Marketplace Centers, a series of design thinking hubs around the world help frame up problems and design solutions for individual business units. At Marketplace Centers, designers work in cross-functional teams to solve business problems.
Dow
asked Highland to help take the design thinking skills of their Saudi Arabia Marketplace Center team to a new level. We decided to take this challenge one step further and use the training as an opportunity to examine Dow',s own customer journey in the Saudi context.SERVICES PROVIDED: Design Sprint, Customer Journey Mapping, CX Strategy Consulting