Horizontal Integration Web Development review by Branding and Marketing at Qualified.One

Horizontal Integration reviewed by Branding and Marketing

Horizontal Integration provided Web Development for Branding and Marketing with approximate budget = $1,000,000 - $9,999,999.

After launch web traffic increased by tenfold, and the sites are consistently praised for their attractiveness and functionality. Horizontal Integration offered business knowledge, technical skill, and a strategic mindset. They impressed with transparent pricing and exceptional customer service.

Review summary:

Horizontal Integration designed and developed several websites for a global health enterprise. They managed the whole process, from wireframing and back-end work to usability testing and support.

alt
Branding and Marketing, Senior Director of Global Employer


Custom Web Development For Global Healthcare Company

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

Could you briefly draw your organisation?

We',re a Fortune 17 organisation in the health and wellness field providing health insurance and wellness services and products.

What is your position?

I’m the senior ruler of global employer branding and marketing.

Desired goal

Could you draw the business challenges you were attempting to address when you initiated the relationship with Horizontal Integration?

We’ve worked with Horizontal Integration coming up on six years now. At the time that we leading occupied them for this, we were alprompt leveraging them as a vendor for contract contingent work services.

The reason we approached them specifically for technology outgrowth solutions was owing we had no careers website. All we were doing was sending candidates right into the applicant tracking method, and not providing any information almost who we are, who might be a fit for us, who might not be, and what are all of our useful opportunities were. That was the impetus for approaching them.

A helper of mine in IT [information technology] worked with me to vet a number of possible vendors. The reason we went with Horizontal Integration was owing they understood marketing strategy, and how to leverage technology to support and substantiate the strategy and vision.

Provided solution

Could you draw the aim of the project? For entreaty, did it implicate manner visual design, backend outgrowth, training, or support?

They granted us with all of those things. We granted the vision. Literally, it can be boiled down to that. They are my strategic marketing technology associates. They’re not just order takers. They can do that, but they fetch so much more value to their clients. Horizontal Integration fetchs to the table creative thoughts and ideas almost how to shape and lead our vision.  

On the deployment side, the developed aim implicated requirements gathering, wireframing, design, backend outgrowth, implementation, usability testing, ongoing enhancements and support, and training.

Could you prepare a perception of the size of the start in monetary provisions?

I don’t know that I’m entirely snug releasing that, but what I would tell you is that it’s implicated multiple, global websites serving a Fortune 17 Company. The layer of these projects was more than expressive in provisions of the resources they required.  

When was the most late website propeled?

The most late propel would have been this past year [2013]. One of the websites we expanded, we had propeled it initially for North America, and then we expanded the usage into the rest of the globe. They helped that expansion owing we’re prompt as an structure for that. That would be in the most late.

Results achieved

In provisions of results, could you share any statistics or metrics that would prove the effectiveness of the work they’ve delivered?

From a brand impression perspective, our use of technology in this area and support of the strategy has surely veritably impacted our brand reputation. We take real commentary all the time. We constantly get rated in the Top 20 of Careers Webwebsite all almost the globe and Top 25 for mobile all almost the globe. It’s a wonderfully respected piece of work for those household with it.

On a more extrinsic basis, our commerce has multiplied by 10 times since we propeled the leading start with them, the leading careers website five years ago, which is notable. It’s not like we began off on a little base, owing we’re a big organisation. It would be easy to say we increased 10 times if we only had 100 visitors, but we’re talking almost going from a million users to 10 million users.

How do you ponder Horizontal Integration performed on the projects?

You’ve probably gotten a good perception of my impression alprompt. What I was assertion is that I’m fortunate to work with some veritably, veritably good vendor associates. There’s a very high bar to initiate with, yet Horizontal Integration is one of my top two associates I’ve ever had the likement of working with. They fetch more to the table than your run of the mill solution associate. They’re not just order takers. They fetch extensive point and awareness of best practices, of strategy, of business, and of technology, to the forefront.  

They’re also very forthright. They don’t nickel and dime you. They have always hit their timelines. If we’ve missed a deadline, it’s owing we have done something. There are times that they hop on calls with methods that we’re integrating with merely to share their expertise. It’s not that they’re going to boon from it and be able to direct us. They look at associateships holistically rather than one-off transactions. I thoroughly like working with them.

In review, are there any areas that you ponder they could better upon, or are there things you might do differently as the client precedently initiating these types of projects?

No, owing the other thing I would say almost them is that they’re very straightforward almost capabilities outside their wheelhouse. They don’t feign to have true expertness sets simply to pacify their clients and have more billable hours. That’s not always the case with technology vendors. There are a lot of cases in which the vendor will simply suit to formulate a solution that they have minimal experience in. We’ve never had that effect with Horizontal Integration.

Our key services