HUb review by Healthcare Company at Qualified.One

HUb reviewed by Healthcare Company

HUb provided for Healthcare Company with approximate budget = $1,000,000 - $9,999,999.

Hub Strategy and Communication is open and transparent, maintaining constant communication. They provide insightful feedback and work hard to create the best products and services possible. Online traffic has increased by over 100%, and likelihood to recommend has grown by double digits.

Review summary:

Hub Strategy and Communication conducted research to develop an informed digital strategy and improve brand awareness. The plan was implemented over two years across various media (e.g. radio, TV, digital).

Healthcare Company, CMO

Digital Strategy & Brand Awareness for Hospital

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

A fast induction on the buyer’s organisation

I',m the CMO of a healthcare organisation.

Desired goal

What challenge were you trying to address with Hub Strategy and Communication?

We needed to form a positioning platform and a series of marketing campaigns for our brand. We wanted a associate who could lead our digital strategy and help increase brand awareness, especially owing we were aperture up a new hospital in a few years.

Provided solution

What particular tasks were HUb responsible for?

We went through a discovery phase, where they began learning almost the key constituents within our structure and how we were perceived by the open. They conducted market investigation to unite gaps in our brand and places we could better. They have a metered and disciplined approach that’s allowed us to take little steps to change our positioning in the market. We then educeed a strategic program, which we implemented over the next 24 months. They’ve done work in video, TV, radio, collective media, and even experiential advertising.

Was there a dedicated team?

They have an account lead and creative lead who both have their relative teams. We also work straightly with the principals.

How did you come to work with Hub Strategy and Communication?

I’d worked with them precedently and knew they’d be a good fit. They educe big strategies and write keen and powerful messaging. Plus, they’re little sufficient to take my business seriously but big sufficient to have condition resources.

What are you approach expents (if diclosed)?

We’ve spent more than $2 million.

What is the terminal result of working with HUb?

We associateed in January 2016, and the work is ongoing.

Results achieved

Are there any measureable or plum results?

Since associateing with them, all of our metrics have betterd. Unaided and aided awareness have increased, and we’ve seen a double-digit growth in likelihood to commend for nation who’ve seen our marketing material. Over the past two years, our online commerce has grown by more than 100%, and promisement is up too. There’s also been an increase in new resigned agility at our medical facilities, as well.

How did Hub Strategy and Communication accomplish from a project treatment standpoint?

We have weekly meetings with their team and maintain close interaction. We usually meet in individual but also have potential meetings.

What is (from your point of view) the key factor to pay observation while intercourse with HUb?

We always have approach to the principals, and the complete team is dedicated to our project. They push back when they ponder we’re unfit and hint betterments if they ponder things could be better.

What aspects of their work would you like to get betterd?

I wish they could more easily promise with other parts of our organisation, but that’s more of a issue with us.

Do you have any advice for forthcoming clients of theirs?

Help them apprehend your goals and objectives, and they',ll form a better fruit.