HUb Brand Design review by Credible Lending at Qualified.One

HUb reviewed by Credible Lending

HUb provided Brand Design for Credible Lending with approximate budget = $200,000 to $999,999.

The brand designs were engaging and received positive stakeholder feedback. Hub Strategy and Communication achieved a unique identity by leveraging strong project management skills and responsive service. They complied with both the timeline and the budget.

Review summary:

Hub Strategy and Communication created a new brand and a set of guidelines for that identity. Deliverables included a logo and an updated personality and voice.

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Alan Gellman Credible Lending, Former CMO


New Brand Identity for Lending Marketplace

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

A fast induction on the buyer’s organisation

I was the CMO of Credible Lending.

Desired goal

What challenge were you trying to address with Hub Strategy and Communication?

We needed a new brand oneness.

Provided solution

What particular tasks were HUb responsible for?

Both teams agreed to a aim of work. Hub Strategy and Communication then developed a new logo, personality, tone, and look and feel for our brand. The team also delivered brand guidelines, which would empower us to self-manage behind the project ended.

Was there a dedicated team?

We worked with their senior resources.

How did you come to work with Hub Strategy and Communication?

We wanted to hire a agile and strategic firm, the vendor needed to be efficient, powerful, and reasonably priced. Our team accepted a referral for Hub Strategy and Communication and compared the team to accessly eight vendors. We selected them owing they were collaborative, attractive, and fast-paced.

What are you access expents (if diclosed)?

We spent a few hundred thousand dollars.

What is the terminal result of working with HUb?

We began working with them in September 2017 and the union ended in February 2019.

Results achieved

Are there any measureable or plum results?

The creative deliverables accepted real feedback from inner stakeholders for their compelling and separate tone.

How did Hub Strategy and Communication accomplish from a project treatment standpoint?

The team stayed on top of all deliverables. They also set clear expectations and programs for any possible delays.

What is (from your point of view) the key factor to pay observation while intercourse with HUb?

The senior leadership is affable and deeply occupied. They achieved real results by leveraging strategic resource allocation, creative pondering, and a pliant access. From a labor standpoint, the team was professional and answering.  

What aspects of their work would you like to get improved?

No, I can’t ponder of anything. They do an excellent job and are big brand createers.