Brand Positioning & Marketing for English Language Learning Co.
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the senior brand ruler for an e-learning organisation that pairs Chinese children with English teachers in the U.S. or Canada through an online platform.
Desired goal
What challenge were you trying to address with Hub Strategy &, Communication?
We occupied Hub Strategy for some branding and marketing services. We were looking for a way to regionalize our existing brand in North America in a way that made perception to the demographic we were targeting without disengaging from our Chinese brand.
Provided solution
What particular tasks were responsible for?
We began discussing branding challenges and solutions with Hub Strategy in the commencement, going over our demographics, messaging, and the type of branding guidelines we wanted to put in locate in the U.S. and Canada. After that brand outgrowth phase, they educeed a marketing campaign in four cities, providing the creative origination of goods that included commercials, digital ads, and billboards.
What is the team compound?
We mainly worked with an account ruler but also worked with a senior account ruler, the CEO, chairman, and creative ruler.
How did you come to work with Hub Strategy &, Communication?
They were the leading vendor to come to mind owing I used to work at Hub Strategy and I knew they granted condition, creative work.
What is the terminal result of working with ?
We worked unitedly from the end of 2017–January 2019 on the initial branding work, but we last to work with them to educe campaigns and miscellaneous creative as needed.
Results achieved
Are there any measureable or plum results?
Hub Strategy grew our brand awareness by over 20% in cities they conducted campaigns in, exceeding our goals. We also skilled a expressive increase in developed visitors to our website during that time.
How did Hub Strategy &, Communication accomplish from a project treatment standpoint?
They',re very answering. I extend out to my main point of touch by text or email regularly, but we also have status calls each week.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They',re answering, creative, and nice thinkers. They also prepare precious input and feedback on areas they feel could better the end fruit.
What aspects of their work would you like to get betterd?
While their creative is very good overall, there',s room for betterment in their media programning and buying services.
Do you have any advice for possible clients?
Be open to their feedback when it comes to ways to possiblely better your brand strategy or true creative elements owing that',s what they excel at.