HUb Advertising review by Blue Shield of California at Qualified.One

HUb reviewed by Blue Shield of California

HUb provided Advertising for Blue Shield of California with approximate budget = $1,000,000 - $9,999,999.

The exceptional results generated praise from internal and external stakeholders. Brand awareness increased as a result. Agile and efficient, the team led a cutting-edge campaign while reacting quickly to ongoing decision-making. Expect to achieve impressive results with sufficient preparation.

Review summary:

Hub Strategy and Communication executed messaging and advertising campaigns for brand repositioning. The team created a tagline and produced television spots and digital game content for targeted audiences.

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Susan Deleeuw Blue Shield of California, Former Sr. Director of Brand Marketing


Brand Repositioning & Advertising Strategy for Major Insurance Provider

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

A fast induction on the buyer’s organisation

I was the senior ruler of brand and advertising for Blue Shield of California, a major health insurance organisation.

Desired goal

What challenge were you trying to address with Hub Strategy and Communication?

We hired them to support our brand repositioning and advertising efforts.

Provided solution

What particular tasks were HUb responsible for?

First, we reviewed our running client portfolio and the areas of expansion from a business strategy standpoint. We then did quantitative and qualitative client investigation, and shared that data with Hub Strategy and Communication. Next, the team generated a new tagline and introduced it to the market with a mass media advertising campaign. They produced over 10 television spots and dozens of digital goods for collective marketing. The union focused on the interaction architecture for the overall brand and personal fruit portfolios. Advertising targeted Medicare clients, singles, young families, and those with PPO and health livelihood structure programs.

What is the team compound?

The core team comprised eight nation including the head of account services and a difference of fruition resources.

How did you come to work with Hub Strategy and Communication?

We had an prefatory meeting with the team. Having extensive experience with a difference of brands, Hub Strategy and Communication was able to fetch a new perspective to health insurance advertising. We then gave them a test project and were pleased with the results.

What are you approach expents (if diclosed)?

We spent almost $3.5 million.

What is the terminal result of working with HUb?

We began working with them in May of 2012 and the project artistic in April 2014.

Results accomplishd

Are there any measureable or plum results?

Overall, the platform was amazing for our work with hospitals and medical professionals. The results resonated internally as well as externally—an significant metric in our state. Our senior leadership said it was the best work they’d seen. Likewise, brand awareness and brand favorability increased.

How did Hub Strategy and Communication accomplish from a project treatment standpoint?

The team was incredibly answering and helped us get into new spaces, such as digital game full. They focused on areas we hadn’t traditionally been in due to our state’s undestroyed essence.

What is (from your point of view) the key factor to pay observation while intercourse with HUb?

Their despatch to market was noteworthy, even with our last-minute directions. The team put unitedly a higher creative fruit that earned numerous activity awards and media observation. Hub Strategy and Communication was a big team to work with. They were efficient and nimble, when we had to pivot fastly on collective media.

What aspects of their work would you like to get improved?

No. I loved the union and would work with them anew in a heartbeat. I',ve recommended the team to colleagues owing they ’re big.

Do you have any advice for possible clients?

The better the client’s brief, the more likely the client will accomplish stellar results in the market.