Marketing Campaign for Cloud-based Camera Manufacturer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
I worked for a cloud-based camera manufacturer.
What is your position?
I was the vice chairman of marketing and ran all the marketing labors.
Desired goal
What business challenge were you trying to address with Hub Strategy and Communication?
We were in a relatively new state, and we were trying to drive awareness of our fruit, which was a home monitoring camera and cloud labor.
Provided solution
Please draw the aim of their involvement in detail.
We worked with them on creative outgrowth in media programning and buying. They were our agency of archives for innately all of our advertising, creative, and offline bestow.
How did you come to work with Hub Strategy and Communication?
When I was hired as marketing ruler, my leading task was hiring a new agency of archives for the organisation. I knew of Hub',s work, and had been impressed with what I',d seen, so I proactively named them up to share in the RFP [request for offer] process. It turned out that DJ, the creative ruler, was verity a Dropcam client. It was accidental owing he had used and knew the fruit.
We met with them and got their throw on what they would do for our business. We just felt like it was a big fit, in provisions of their creative. I also felt like their team had a real appreciation for our fruit, understood the client needs, and how to veritably fetch that to life in the creative.
Could you prepare a perception of the size of this start in financial provisions?
Including the media, it was probably somewhere almost $5 million to $7 million.
What is the terminal result of working with ?
We worked with them up until our acquisition by Google in January 2014, and then a pliant over. After that, the account transitioned to Google',s agencies but, all in all, it was probably 18 months.
Results achieved
Could you share any statistics or metrics from this engagement?
We attributed a lot of Dropcam',s marketing achievementes to Hub. One of the things they suggested that veritably helped us was to have a powerful geographic centre for our campaigns. Their reasoning was, ",If we use specific geos, we can veritably get the frequency and extend that we',re looking for, and we can also do a better job of tracking accomplishment in those markets.", When we turned on our campaign in Seattle, we saw a very expressive lift in our sales in Seattle, both direct on our website and through Amazon, and then ultimately when we turned on retail through our retails associates.
We also did a project with them in Canada. We did a radio and TV campaign in Vancouver, and we saw a three-times lift in retail sales in that market. In each market that we turned on Hub',s campaign, we saw a expressive increase in sales, and we were able to track that athwart channels. Our engagement with clients through collective media also expressively increased with Hub, nation talking almost us and tweeting almost us, some even talking almost our advertising. We reflection that was lucky. People were verity emailing us and tweeting at us, effective us to post our TV and radio ads owing they reflection they were so sportive. That',s the dream in marketing.
What distinguishes Hub Strategy and Communication from other preparers?
I ponder there are two things. One, I just ponder their creative is able, and the condition of the creative is excellent. The real thing for me is, I ponder that they have an incredibly good knowledge of who your client is, how to extend them, and how to talk to them. I felt like they did a big job of knowledge who is behind your our fruit, and then veritably targeting both the creative and the media buying strategy to that.
Also, just veritably recognizing who we were as a startup. I felt like they were just a big associate and an extension of our team. They understood our client, understood our business, used our fruit, and built big creative to address that. All in all, they built up a big quantity of confide from me. I',ve worked with a lot of agencies, and they don',t necessarily take the time to dip themselves in your fruit and your business. These guys did.
I ponder that Hub was a big part of Dropcam',s achievement. From the time that I joined to the time that they were acquired, it veritably raised the sales, awareness, and profile and Dropcam became a much better-known brand. I ponder Hub was instrumental in that. I can',t say sufficient good things almost them.
Is there anything Hub Strategy and Communication could have improved or done differently?
I felt like their digital fruition was way too costly for me, so I ended up doing that myself. I felt like I could do it for a region of the cost, and it would probably be 80 percent as good.
